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Social Media Branding Strategy to Increase the Tourist Attraction of the Palintang Rock Cliffs, Wargaluyu Village Pertiwi, Dwi Endah; Fazri, Muhamad Hafidz Sohibul; Fahrulia, Dhita; Uljayanti, Icharuly; Alviandi, Raphael; Rohmah, Nuroh Tuhfatur; Misbahudin, Misbahudin; Zulfany, Neng Sri; Hadi, Asparul; Aziz, Ujang Abdul; Firmansyah, Herdi; Sobari, Ari Abdi
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4324

Abstract

Cadas Palintang Cliff at Wargaluyu village has great natural potential and high value as a tourist destination. Although its popularity among tourists is still limited. This journal aims to strategise branding through the use of social media in an effort to increase interest in tourism at Cadas Palintang Cliff. USing quantitative approach, this journal analises branding strategies which focuses on destination image management, content creation, along with the usage of social media platforms like Instagram, Facebook, and YouTube. Data is collected through deep interviews with tourism management, social media content analyzer, and direct observation. Study shows that consistent and interesting branding, combined with active interaction on social media, can increase tourist’s interest and broaden the market. Usage of local hashtags, collaboration with influencers, along with visual content which highlights the beautiful nature of Cadas Palintang Cliff became a key element in this strategy. This journal suggests recommendations to tourist’s destination management in optimizing social media to promote tourist’s destination sustainably.
UPAYA ORANG TUA DALAM MENINGKATKAN MINAT BACA ANAK USIA SEKOLAH DASAR Sobari, Ari Abdi; Suherman, Maman
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.31848

Abstract

Reading interest is a fundamental foundation for developing children's literacy skills, yet many elementary school students still demonstrate low reading interest. This study aims to describe how parenting patterns influence children's reading interest at SDN Hegarmanah 02, Sukamanah Village. The method used is descriptive qualitative with a case study approach. Data were collected through interviews, observations, and documentation involving parents, teachers, and students. The results show that democratic parenting has a positive impact on children's reading interest through emotional support, role modeling, and shared reading routines. Conversely, authoritarian and permissive parenting patterns tend to hinder reading interest due to lack of dialogue, role modeling, and supervision. Additionally, inhibiting factors such as limited parental time, minimal reading facilities at home, low parental education levels, and children's dependency on gadgets also influence the low parental participation in supporting reading activities. The study found that mothers play a more dominant role in shaping children's reading habits through direct involvement and providing reading materials. School literacy programs show better results when supported by consistent parenting at home. These findings emphasize the importance of parenting patterns and parental involvement in shaping children's literacy culture from an early age. The research recommends strengthening collaboration between families and schools in creating a supportive reading environment.