Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal PETISI (Pendidikan Teknologi Informasi)
Wahyu Prasetyawati, Aries Setyani
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Sistem Penggalangan Dana Sosial di Panti Asuhan Yatim Muhammadiyah Slawi Wahyu Prasetyawati, Aries Setyani; Faizin, Muhammad Yusril
JURNAL PETISI (Pendidikan Teknologi Informasi) Vol. 7 No. 1 (2026): JURNAL PETISI (Pendidikan Teknologi Informasi)
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpetisi.v7i1.4209

Abstract

This study discusses the social fundraising system implemented at the Muhammadiyah Slawi Orphanage. The fundraising process is still conventional, involving direct donations to the treasurer and manual recording using Microsoft Excel. The main problem faced by the institution is the lack of digital technology utilization to improve transparency, effectiveness, and outreach. The research methods used include observation, interviews, and literature review. The system analysis was conducted using a SWOT (Strength, Weakness, Opportunity, Threat) approach. The results show that the current system has the advantage of high donor trust and public support, but its main weakness lies in the limited transparency of digital reports and publications. The main opportunity lies in the use of a website-based online donation system that can expand donor reach and improve accountability. The recommendation of this study is the development of a web-based fundraising information system integrated with an automated reporting system to support transparency, effectiveness, and sustainability of the social institution's operations. Keywords: Donors, Digitalization, Fundraising, Orphanage, SWOT, Transparency
MEMBANGUN PEMASARAN DIGITAL PADA UMKM AYRA BERKAH KERUPUK DI DESA KALIWADAS Wahyu Prasetyawati, Aries Setyani; Firmansyah, Rendy; Awaludin, Muhammad Fajar
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 2 (2025): Desember 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.3704

Abstract

This Community Service Program (PKM) was implemented to improve the digital marketing capacity of the Ayra Berkah Kerupuk MSME located in Kaliwadas Village, Adiwerna District, Tegal Regency. This MSME was founded in 2006 and focuses on independently producing various types of crackers. Despite having a distinctive taste and a loyal customer base, product marketing remains limited because business owners do not yet understand optimal digital marketing strategies and do not yet have business legality. The objective of this activity is to assist partners in developing their business identity and utilizing digital platforms as promotional media. Methods used in this program include identifying partner needs, digital literacy training, and direct technical assistance. Forms of implementation include creating business logos and banners, training on the use of social media such as Instagram, Facebook, and TikTok, and creating a WordPress-based website as a digital storefront. In addition, the team also assisted in the legal process through the registration of a Business Identification Number (NIB). The results of the activity indicate that partners are beginning to understand the importance of visual imagery and digital promotion in expanding market reach. Partners are now able to manage social media accounts and websites independently. This program also had a positive impact on the students involved, improving their soft skills in communication, teamwork, and problem-solving in the field. Overall, the PKM program successfully empowered partner MSMEs through an educational and participatory approach to utilizing digital technology. Keywords: Digital marketing, crackers, legality, empowerment, MSMEs
Co-Authors Awaludin, Muhammad Fajar Faizin, Muhammad yusril Firmansyah, Rendy