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Ranosa, M. Risky
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Journal : Journal of Advanced Islamic Educational Management

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Digital-based Education Marketing in Achieving Customer Satisfaction in Madrasa Tsanawiyah Ranosa, M. Risky; Fauzan, Ahmad; Ayu, Sovia Mas; Koderi, Koderi
Journal of Advanced Islamic Educational Management Vol. 3 No. 1 (2023): Journal of Advanced Islamic Educational Management
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/jaiem.v3i1.16220

Abstract

The process of providing data information in an easy, fast, meaningful, global, sustainable and meaningful way by madrasas to customer satisfaction which is really needed through a digital basis. This study aims to analyze and describe digital-based communication, distribution and educational services in madrasa tsanawiyah. The approach used is naturalistic phenomenology, with descriptive qualitative methods. Collecting data with interview techniques, observation and documentation. Data analysis by reducing data, displaying data and drawing conclusions. Test the validity of the data by using triangulation techniques and sources. The results of this study indicate that Madasa Tsanawiyah Negeri 2 Bandar Lampung has carried out digital marketing of education in the form of related information 1) Communication of MTs N 2 Bandar Lampung is carried out by paying attention to what is the customer's need, in which communication is published through information on student achievements and is useful for archiving data the basic considerations are the values that exist in the vision and mission and goals of the madrasa by forming a team. 2) Distribution by publishing on digital media regarding the location and strategic location of madrasas, the use of places and locations for positive activities which are carried out by developing the use of information technology-based facilities. 3) The service focuses on accepting new students for the publication of MTs N 2 Bandar Lampung service programs, which are in the form of digital registration, manual registration and then announcements via digital. Digital marketing at MTs N 2 Bandar Lampung has also carried out digital marketing of education according to Islam where the head of the madrasa implements the traits exemplified by the Prophet Muhammad in doing business, including sidiq, amanah, tabligh and fatonah accompanied by ethical principles.
Organizational Climate in State MTs in Bandar Lampung Erminda, Ridwan; Ranosa, M. Risky
Journal of Advanced Islamic Educational Management Vol. 4 No. 2 (2024): Journal Of Advanced Islamic Educational Management
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/jaiem.v4i2.24578

Abstract

This study aims to evaluate the organizational climate in Madrasah Tsanawiyah Negeri Bandar Lampung City that affects performance. Using a descriptive qualitative approach, data were collected through observation, interviews, and documentation, and analyzed using data reduction, data presentation, and conclusion drawing. The results showed that the madrasah climate fulfills the aspects of physical security, social-emotional, learning activities, and relationships between school members. However, aspects of the institutional environment, especially related to cleanliness, facilities, and spatial layout, still require improvement. Efforts to improve these aspects are important to create an optimal work climate and support performance.
Principal Leadership in the Era of Educational Digitalization and Its Impact on Teacher Performance in Madrasahs Ranosa, M. Risky; Qiftiyah, Maratul; Syauqi, Muammar
Journal of Advanced Islamic Educational Management Vol. 5 No. 2 (2025): Journal Of Advanced Islamic Educational Management
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/mxaf6043

Abstract

Madrasah principal leadership plays a strategic role in enhancing teacher performance amid educational digitalization. This study aims to describe how the principal’s leadership improves teacher performance at MTs Negeri 2 Bandar Lampung. Using a descriptive qualitative approach, data were collected over three months (February–April 2024) from 12 participants including the principal, 10 teachers, and one curriculum deputy principal selected via purposive sampling. Data collection employed semi-structured interviews, participatory observation, and documentation, followed by thematic analysis based on Miles, Huberman, and Saldaña’s (2014) framework. Findings reveal that the principal enhances teacher performance through four integrated strategies: (1) influencing by monitoring lesson plans and organizing online learning training; (2) mobilizing through exemplary discipline and professional conduct; (3) motivating by requiring teaching activities to be conducted on campus; and (4) mentoring by granting pedagogical autonomy while enforcing disciplinary measures. These practices reflect an integrative application of transformational, instructional, and distributed leadership models, fostering a collaborative, innovative, and digitally adaptive school culture. The study confirms that effective principal leadership not only boosts teacher performance but also cultivates a conducive work environment aligned with quality Islamic education goals in the digital era.
Co-Authors Ahmad Fauzan Erminda, Ridwan Koderi Qiftiyah, Maratul Sovia Mas Ayu Syauqi, Muammar