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All Journal Al-Muraqabah: Journal of Management and Sharia Business Nuansa: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam Aktualisasi Pengabdian Masyarakat: Jurnal Pengabdian Kepada Masyarakat Welfare: Jurnal Pengabdian Masyarakat
Permatasari, Vina Septiana
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Product dan Price Bundling terhadap Keputusan Pembelian (Studi Pada Konsumen Belikopi Kota Kediri) Zuhida, Nuvia Firqon; Fatmawatie, Naning; Permatasari, Vina Septiana; Mustafidah, Wiwit
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 2 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/al-muraqabah.v4i2.1887

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Product dan Price Bundling terhadap keputusan pembelian pada konsumen Belikopi Kota Kediri. Penelitian ini menggunakan  metode kuantitatif dengan jenis penelitian kausalitas. Teknik pengumpulan data dilakukan dengan cara pengisian data berupa kuesioner. Populasi dan sampel yang digunakan dalam penelitian ini adalah konsumen Belikopi di Kota Kediri yang berjumlah 96 orang. Selanjutnya metode analisis yang digunakan untuk menganalisis menggunakan analisis regresi linier berganda dengan bantuan program SPSS 26. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa dari hasil uji t untuk pengaruh Product (X1) terhadap keputusan pembelian (Y) menunjukkan adanya pengaruh, hal ini berdasarkan nilai thitung yaitu 3,464 > ttabel 1,98580 sehingga Ho1 ditolak dan Ha1 diterima. Lalu untuk pengaruh Price Bundling (X2) terhadap keputusan pembelian (Y) menunjukkan adanya pengaruh, hal ini berdasarkan nilai thitung yaitu 5,079 > ttabel 1,98580 sehingga Ho2 ditolak dan Ha2 diterima. Berdasarkan uji koefisien determinasi nilai R Square sebesar 0,337 atau 33,7% . Artinya pengaruh Product dan Price Bundling secara simultan terhadap keputusan pembelian sebesar 33,7%. Sedangkan sisanya 66,3% dijelaskan oleh variabel lain yang tidak dijelaskan dalam penelitian ini.
Optimalisasi Pemasaran Melalui Media Sosial Pada UKM Dapoer Grandma Desa Jarak Kecamatan Plosoklaten Kabupaten Kediri Witanti, Wahyu; Arum, Willia Arum; Fitrieni, Yeni; Zahra’, Yuli Fatimatus; Widianto, Yuan Mukti; Permatasari, Vina Septiana
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Welfare : March 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i1.905

Abstract

This service activity aims to help UKM Dapoer Grandma, located in Distance Village, Plosoklaten District, Kediri Regency, optimize marketing via social media. Even though product marketing has been carried out online and offline, the use of social media as a promotional tool has not been maximized. To overcome this, training is provided to SME owners on effective ways to promote via social media so they can compete with other SMEs. The service method includes the stages of making pamphlets, creating content, and posting on social media. During the training, participants are taught creative techniques for maximizing product promotions. The results of the service showed a positive response from UKM Dapoer Grandma owners, as well as an increase in product sales as a direct impact of this training. Thus, this activity succeeded in increasing the understanding and skills of SME owners in using social media for marketing while strengthening the competitive position of Dapoer Grandma SMEs in the market.
Penguatan Strategi Branding B2B (Business-to-Business) pada Zamora Collection Group Ramadhani, Laila ‘Izza; Ningrum, Risma Widya; Oktaviyani, Tri; Fika’, Suciana Laili; Zahrotunnisa, Syifa Aulia; Irsyad, M. Ubaidillah; Fadilla, Leli; Syahira, Tata; Permatasari, Vina Septiana
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1714

Abstract

This community service activity aims to strengthen the B2B (business-to-business) branding strategy at Zamora Collection Group in order to increase competitiveness and product sales. The method used is the Participatory Action Research (PAR) approach, involving the Zamora Collection Group team in the design, implementation, and evaluation process of branding strategies. Community service steps include brand identity analysis, communication message adjustment, digital channel optimization, and improving team capabilities in B2B presentations and negotiations. The results of the activity showed an increase in brand awareness among business partners and the growth of strategic cooperation networks. The digital content produced managed to attract the attention of potential partners, while the team's capabilities in business communication showed significant improvements. Through a more targeted branding approach, Zamora Collection Group was able to strengthen its position as a provider of superior products in the B2B market.
Transformasi Literasi Digital Pelajar Madrasah melalui Pelatihan Konten Kreatif di Desa Sukoharjo, Kecamatan Plemahan, Kabupaten Kediri Alfaruq, Ilham; Permatasari, Vina Septiana; Rahmawati, Isma; Saputri, Melinda Candra; Sari, Lisma Puspita; Setiawan, Ahmad Rendi; Tamama, Jazil Nadiyya; Royhanah, Hikmatur
Aktualisasi Pengabdian Masyarakat Vol. 3 No. 1 (2025)
Publisher : Fakultas Tarbiyah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/akdimas.v3i1.7116

Abstract

This community service activity aims to strengthen digital literacy, creativity, and the positive identity of students and teachers at Madrasah Tsanawiyah Islamiyah and Madrasah Aliyah Islamiyah in Sukoharjo Village, Plemahan District, Kediri Regency, through a Content Creative Workshop. The activity was conducted on August 2–3, 2025, employing the Participatory Action Research (PAR) approach with the participation of 42 individuals. The training was structured into two main stages: conceptual lectures and hands-on practice in producing educational content, including short videos, digital posters, and creative narratives grounded in madrasah values. Data were collected through participatory observation, in-depth interviews, and evaluation of participants’ works. The findings indicated a significant improvement in students’ technical skills, self-confidence, and understanding of digital ethics. Publishing students’ works via the madrasah’s social media platforms effectively enhanced the institution’s positive image. Therefore, the Content Creative Workshop has proven effective in transforming students from passive users into active and responsible content creators and holds strong potential for replication in other rural madrasahs as a strategy to advance digital literacy.
ALTRUISME MULTIDIMENSI DALAM ERA DIGITAL: TRANSFORMASI SPIRITUALITAS DAN SOLIDARITAS SOSIAL MELALUI SEDEKAH ONLINE Faiza, Nurlaili Adkhi Rizfa; Permatasari, Vina Septiana; Marianingsih, Ita
NUANSA: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam Vol. 22 No. 2 (2025): In Progres
Publisher : Research Institute and Community Engagement of UIN MADURA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/nuansa.v22i2.21816

Abstract

Digital transformation has significantly reshaped Islamic philanthropy practices, particularly in the realm of charity (sadaqah). This article explores online giving as a form of multidimensional altruism that encompasses spiritual, social, economic, and psychological dimensions. Employing a qualitative-descriptive approach through content analysis and literature review, this study examines the role of social media, Muslim influencers, and digital platforms such as Kitabisa.com in shaping the culture of charitable giving among digital Muslim communities. The findings reveal that online charity serves not only as an efficient tool for wealth distribution but also as a contemporary medium for expressing practical spirituality and fostering new forms of cross-boundary social solidarity. However, the transformation also brings ethical and spiritual challenges, particularly concerning intention and authenticity of giving in automated or publicly exposed systems. This article advocates for a reflective approach to the design of Islamic philanthropic technologies to ensure that they remain spiritually meaningful as well as functionally effective.
Co-Authors Alfaruq, Ilham Arum, Willia Arum Fadilla, Leli Faiza, Nurlaili Adkhi Rizfa Fika’, Suciana Laili Fitrieni, Yeni Irsyad, M. Ubaidillah Marianingsih, Ita Naning Fatmawatie, Naning Ningrum, Risma Widya Oktaviyani, Tri Rahmawati, Isma Ramadhani, Laila ‘Izza Royhanah, Hikmatur Saputri, Melinda Candra Sari, Lisma Puspita Setiawan, Ahmad Rendi Syahira, Tata Tamama, Jazil Nadiyya Widianto, Yuan Mukti Witanti, Wahyu Wiwit Mustafidah, Wiwit Zahra’, Yuli Fatimatus Zahrotunnisa, Syifa Aulia Zuhida, Nuvia Firqon