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All Journal Bima Journal : Business, Management and Accounting Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat
Agriani, Salwa Eka
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Meningkatkan Partisipasi Remaja Islam Masjid (RISMA) Al-Muttaqin Terhadap Kegiatan Keagamaan Di Dusun Ii Pondok Kubang Chotima, Indah Husnil; Ismil, Aulia; Fitra, Deva Amalia; Agriani, Salwa Eka; Salsabilla, Sakinah Aulya; Rambe, Novia Ratna Sari; Shintia, Shintia; Adillah, Dzakiyah; Erdiansyah, M. Alif; Akbar, M. Riski; Ishfahandi, Adib Rovi
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 5 (2024): Oktober 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i5.463

Abstract

Real Work Lecture (KKN) is a program that involves students to actively participate in problems faced by the community. In addition, KKN functions as a means to showcase student initiatives in lectures with their applications in the community. Mosque-Based KKN is one type of KKN offered by Fatmawati Soekarno Bengkulu. Mosque-based KKN is carried out in a mosque-based area with the aim of increasing mosque activities to support the spread of the Islamic Message and mobilizing the community in development through various activities that can involve, include, and grow the community. The purpose of this study is to find and increase participation. The result of this activity is to reactivate the Islamic Youth Mosque (RISMA) of the Al-Muttaqin Mosque in Dusun II, Pondok Kubang Village, which was previously vacant with the election of a new administrator. The active RISMA Al-Muttaqin Mosque participated in collaborating with KKN students while serving in Pondok Kubang Village.
Impact of Islamic Branding And Life Style On The Attitude of Wardah Skincare Brand Ambassadors In Bengkulu City According To The Theory Of Reasoned Action (TRA) Agriani, Salwa Eka; Wahyuni, Eka Sri; Zaki, Khozin
BIMA Journal (Business, Management, & Accounting Journal) Vol 6, No 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.691-700

Abstract

Purpose: This study aims to examine the influence of Islamic Branding (IB) and Lifestyle (LS) on the attitudes of Wardah skincare brand ambassadors in Bengkulu City. Methodology: A quantitative approach was employed, using primary data collected from 32 respondents through Google Form questionnaires. The data were analyzed using Partial Least Squares (PLS) with SmartPLS version 4.1.0.9. Results: Both Islamic Branding and Lifestyle were found to have a significant positive effect on brand ambassador attitudes toward Wardah skincare. Findings: The study shows that Islamic values embedded in branding, combined with lifestyle alignment, play a crucial role in shaping positive ambassadorial attitudes in a culturally religious setting. Novelty: This research uniquely focuses on brand ambassadors rather than general consumers, within the context of an Islamic-oriented brand in a regional Indonesian city. Originality: It offers fresh insights into how Islamic Branding and Lifestyle jointly influence promotional attitudes, contributing to the literature on religious-based marketing strategies. Conclusion:Islamic Branding and Lifestyle significantly shape positive attitudes of Wardah brand ambassadors. These findings suggest that brands targeting Muslim markets should integrate religious and lifestyle values in their ambassador engagement strategies. Type of Paper: Quantitative Empirical research paper.
Co-Authors Adillah, Dzakiyah Akbar, M. Riski Chotima, Indah Husnil Erdiansyah, M. Alif Fitra, Deva Amalia Ishfahandi, Adib Rovi Ismil, Aulia Rambe, Novia Ratna Sari Salsabilla, Sakinah Aulya Shintia, Shintia Wahyuni, Eka Sri Zaki, Khozin