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All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Tabarru': Islamic Banking and Finance Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Bima Journal : Business, Management and Accounting Journal International Journal Mathla'ul Anwar of Halal Issues Mestaka: Jurnal Pengabdian Kepada Masyarakat Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Zaki, Khozin
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Beyond Documentation: Understanding Implementation Barriers of Halal Certification Among Micro and Small Enterprises Ariska, Nenda; Elwardah, Khairiah; Zaki, Khozin; Yustati, Herlina; Novita Sari, Kiki
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 1, No 1 (2024): Special Edition: International Conference on Islamic Economics (ICOIE)
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v1i1.10771

Abstract

This study examines the multifaceted challenges faced by Micro and Small Enterprises (MSEs) in implementing halal certification in Selebar District, Bengkulu City, Indonesia. Despite the mandatory halal certification requirement established by Law Number 33 of 2014, many MSEs have yet to comply with this regulation. Through qualitative field research involving in-depth interviews with 11 MSE owners, this study identifies three critical barriers to halal certification implementation. First, there is a significant knowledge gap among MSE actors regarding halal certification requirements and available support programs, particularly the government's free certification initiative (SEHATI). Second, MSEs face substantial documentation challenges, with none of the studied businesses possessing the required Business Identification Number (NIB), compounded by limited technological literacy that hinders the application process. Third, there is low awareness among MSE actors about the strategic importance of halal certification for business sustainability. The findings suggest that successful implementation of halal certification requires a comprehensive approach that addresses knowledge barriers, simplifies documentation requirements, and builds awareness through targeted education programs. This research contributes to understanding the practical challenges of implementing halal regulations at the micro-enterprise level and offers policy recommendations for improving certification adoption rates.
Beyond Documentation: Understanding Implementation Barriers of Halal Certification Among Micro and Small Enterprises Ariska, Nenda; Elwardah, Khairiah; Zaki, Khozin; Yustati, Herlina; Novita Sari, Kiki
Li Falah: Journal of Islamic Economics and Business Vol. 9 No. 1 (2024): June 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v1i1.10771

Abstract

This study examines the multifaceted challenges faced by Micro and Small Enterprises (MSEs) in implementing halal certification in Selebar District, Bengkulu City, Indonesia. Despite the mandatory halal certification requirement established by Law Number 33 of 2014, many MSEs have yet to comply with this regulation. Through qualitative field research involving in-depth interviews with 11 MSE owners, this study identifies three critical barriers to halal certification implementation. First, there is a significant knowledge gap among MSE actors regarding halal certification requirements and available support programs, particularly the government's free certification initiative (SEHATI). Second, MSEs face substantial documentation challenges, with none of the studied businesses possessing the required Business Identification Number (NIB), compounded by limited technological literacy that hinders the application process. Third, there is low awareness among MSE actors about the strategic importance of halal certification for business sustainability. The findings suggest that successful implementation of halal certification requires a comprehensive approach that addresses knowledge barriers, simplifies documentation requirements, and builds awareness through targeted education programs. This research contributes to understanding the practical challenges of implementing halal regulations at the micro-enterprise level and offers policy recommendations for improving certification adoption rates.
Strategi Pemasaran dalam Meningkatkan Kredibilitas Tenun Leny Bumpak melalui Bazar Sari, Nadia Yupita; Fauziah, Dzamratul; Yuneri, Winda; Zaki, Khozin; Indra, Yetti Afrida
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.687

Abstract

This study aims to analyze the role of the bazaar as a strategic means in increasing the credibility of Leny Bumpak Batik Weaving as a leading local product. In the face of increasingly fierce market competition, MSMEs need to build consumer trust through effective promotional media. The bazaar was chosen as the main medium because it provides opportunities for direct interaction with consumers, introducing products widely, and building a positive brand image. This study uses a descriptive qualitative method with data collection techniques through observation, in-depth interviews, and documentation. The results show that active participation in the bazaar significantly increases public trust in product quality, expands customer networks, and strengthens brand positioning in the local market. This research recommends that MSMEs make the bazaar an integral part of their long-term marketing strategy.
Peran Edukasi dan Promosi Tenun Leny Bumpak sebagai Daya Tarik Budaya Provinsi Bengkulu Febriansyah, Okta; Lestari, Nada Wafika; Zaki, Khozin; Indra, Yetti Afrida
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.693

Abstract

Leny Bumpak Weaving is one of the unique cultural heritages of Bengkulu Province which has historical, aesthetic, and economic value. Unfortunately, its popularity and use as a cultural attraction can still be considered low. This study aims to analyze the role of education and promotion of Leny Bumpak Weaving as a cultural attraction in Bengkulu Province. The methods used are participatory, educational, and collaborative approaches involving craftsmen, collaboration centers, the younger generation, and the wider community. The findings of this study indicate that Leny Bumpak Weaving has an important role in preserving local culture and developing cultural tourism in Bengkulu Province. Recommendations provided include improving digital-based promotional strategies and collaboration with tourism industry players. This study is expected to be a foundation for the development of Leny Bumpak Weaving as a cultural symbol and leading tourist attraction in Bengkulu.
Pengembangan Strategi Digital Marketing untuk Meningkatkan Penjualan dan Persebaran Tenun Leny Bumpak Agustina, Cica; Aszahrah, Radiah; Syabirin, Noval; Zaki, Khozin; Indra, Yetti Afrida
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.696

Abstract

Leny Bumpak Weaving Craft is a local cultural heritage from Seluma Regency, Bengkulu, which has high historical and aesthetic value. However, limitations in digital promotion and marketing strategies have caused this woven product to be less widely known, especially in today's digital era. This activity aims to increase sales and distribution of Leny Bumpak weaving through Digital Marketing based on the strategies carried out. The approach taken is educational and participatory which actively involves participants in the process of activities starting from identifying problems to implementing predetermined programs. The results of the study showed that the digital marketing strategy carried out had a very positive effect on sales and distribution of Leny Bumpak weaving. 
Strategi Pemasaran Berbasis Website, Bazar, dan Pelatihan Kerajinan Rajut untuk Pengembangan Tenun Leny Bumpak Putri, Natasya; Rahmahnusiya, Elvina Triya; Alfajri, Ockto; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15526501

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, including in empowering rural communities. Leny Bumpak Tenun, as one of the MSMEs, has challenges in expanding its market reach due to limited digital marketing strategies and product innovation. This community service activity aims to support the development of Leny Bumpak Tenun through marketing strategies, namely creating a website as a digital promotional media, implementing a bazaar to introduce and sell products directly, and knitting craft training to increase product variety and empower local communities. The implementation method includes creating a website that displays a product catalog and ordering system, technical training in website management, and knitting training that produces creative products such as key chains and accessories. The results of the activity showed an increase in brand awareness, community skills, and wider market potential, making this approach effective in supporting the sustainability of locally-based MSMEs.
Perancangan Konten Digital dan Pelatihan Pemanfaatan Marketplace sebagai Sarana Promosi Kerajinan Tenun Leny Bumpak Ardesta, Pauta Sapa; Saputri, Arnila; Peranata, Suria; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15501786

Abstract

Leny Bumpak woven crafts are a local cultural heritage from Seluma Regency, Bengkulu, known for their high historical and aesthetic value. However, limitations in promotional strategies and marketing have resulted in low public awareness of these traditional products, especially in today's digital era. This community service project aims to design digital content and provide training for weavers in utilizing marketplaces and social media as tools for promotion and market expansion.The methods used include observation, interviews, hands-on training, and assistance in operating platforms such as Shopee and TikTok. The results show that artisans successfully improved their skills in creating engaging visual content, managing online stores, and actively promoting their products through social media. Digital content utilization proved effective in increasing audience engagement and enhancing product competitiveness in the national market.Through this training, it is expected that the artisans will be able to preserve local cultural values while adapting to technological advancements, thus supporting the sustainability of traditional weaving businesses.
Perancangan Konten Digital dan Pelatihan Pemanfaatan Marketplace sebagai Sarana Promosi Kerajinan Tenun Leny Bumpak Ardesta, Pauta Sapa; Saputri, Arnila; Peranata, Suria; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15501786

Abstract

Leny Bumpak woven crafts are a local cultural heritage from Seluma Regency, Bengkulu, known for their high historical and aesthetic value. However, limitations in promotional strategies and marketing have resulted in low public awareness of these traditional products, especially in today's digital era. This community service project aims to design digital content and provide training for weavers in utilizing marketplaces and social media as tools for promotion and market expansion.The methods used include observation, interviews, hands-on training, and assistance in operating platforms such as Shopee and TikTok. The results show that artisans successfully improved their skills in creating engaging visual content, managing online stores, and actively promoting their products through social media. Digital content utilization proved effective in increasing audience engagement and enhancing product competitiveness in the national market.Through this training, it is expected that the artisans will be able to preserve local cultural values while adapting to technological advancements, thus supporting the sustainability of traditional weaving businesses.
Strategi Pemasaran Berbasis Website, Bazar, dan Pelatihan Kerajinan Rajut untuk Pengembangan Tenun Leny Bumpak Putri, Natasya; Rahmahnusiya, Elvina Triya; Alfajri, Ockto; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15526501

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, including in empowering rural communities. Leny Bumpak Tenun, as one of the MSMEs, has challenges in expanding its market reach due to limited digital marketing strategies and product innovation. This community service activity aims to support the development of Leny Bumpak Tenun through marketing strategies, namely creating a website as a digital promotional media, implementing a bazaar to introduce and sell products directly, and knitting craft training to increase product variety and empower local communities. The implementation method includes creating a website that displays a product catalog and ordering system, technical training in website management, and knitting training that produces creative products such as key chains and accessories. The results of the activity showed an increase in brand awareness, community skills, and wider market potential, making this approach effective in supporting the sustainability of locally-based MSMEs.
Impact of Islamic Branding And Life Style On The Attitude of Wardah Skincare Brand Ambassadors In Bengkulu City According To The Theory Of Reasoned Action (TRA) Agriani, Salwa Eka; Wahyuni, Eka Sri; Zaki, Khozin
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.691-700

Abstract

Purpose: This study aims to examine the influence of Islamic Branding (IB) and Lifestyle (LS) on the attitudes of Wardah skincare brand ambassadors in Bengkulu City. Methodology: A quantitative approach was employed, using primary data collected from 32 respondents through Google Form questionnaires. The data were analyzed using Partial Least Squares (PLS) with SmartPLS version 4.1.0.9. Results: Both Islamic Branding and Lifestyle were found to have a significant positive effect on brand ambassador attitudes toward Wardah skincare. Findings: The study shows that Islamic values embedded in branding, combined with lifestyle alignment, play a crucial role in shaping positive ambassadorial attitudes in a culturally religious setting. Novelty: This research uniquely focuses on brand ambassadors rather than general consumers, within the context of an Islamic-oriented brand in a regional Indonesian city. Originality: It offers fresh insights into how Islamic Branding and Lifestyle jointly influence promotional attitudes, contributing to the literature on religious-based marketing strategies. Conclusion:Islamic Branding and Lifestyle significantly shape positive attitudes of Wardah brand ambassadors. These findings suggest that brands targeting Muslim markets should integrate religious and lifestyle values in their ambassador engagement strategies. Type of Paper: Quantitative Empirical research paper.
Co-Authors Agriani, Salwa Eka Agung Putra, Wahyu Agustina, Cica Ahmad, Aji Alfajri, Ockto Amelia, Indi Ardesta, Pauta Sapa Ariska, Nenda Aszahrah, Radiah Chatarina Umbul Wahyuni Eka Sri Wahyuni, Eka Elwardah, Khairiah Ependi, Majerin Fauziah, Dzamratul Febriansyah, Okta Handani, Rani Hardianti, Iin Julia Indra, Yetti Afrida Isnaini, Desi Lestari, Nada Wafika Maryam, Riskianti Astuti Muhammad Abdullah Nazir, Ahmad Novita Sari Novita Sari, Kiki Nur Aini, Hesti Nurul Hidayah, Rahma Peranata, Suria Pita Loka, Anisa putri, natasya Rahmahnusiya, Elvina Triya Rahmansyah Rahmansyah Saputri, Arnila Sari, Nadia Yupita Setiawan, Romi Adetio Syabirin, Noval Wahyuni, Eka Sri Widiansyah, Andra Yulaika, Cici Yulianti, Yiyin Tri Septi Yuneri, Winda YUSTATI, HERLINA