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All Journal Jurnal Ilmiah Manajemen Kesatuan
Syabilla, Artana Diva
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Economics, Econometrics & Finance Social Sciences

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Implementation of Human Resource Management in the Growth of Digital Personal Shopper Syabilla, Artana Diva; Indradewa, Rhian; Abadi, Ferryal; Kustiawan, Unggul
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2995

Abstract

Human Resource Management (HRM) plays a crucial role in the success of organizations, especially in the era of globalization. This article discusses the initial 5 years HRM strategies implemented by TITIP application, a technology-based digital personal shopper service company. TITIP aligns its vision, mission, and company objectives with human resource management, including recruitment, training, and the development of an innovative work culture through systematic planning. This research demonstrates that HRM strategies create an inclusive work environment and encourage employee participation. By emphasizing the company's values of being ‘quick, innovative, and easily accessible’, TITIP is able to enhance productivity and create a competitive advantage. These findings highlight the importance of integrating HRM practices within business strategies to achieve growth and sustainability amidst global challenges.
Co-Authors Abadi, Ferryal Indradewa, Rhian Kustiawan, Unggul