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All Journal Jurnal Ilmiah Manajemen Kesatuan Global Advances in Business Studies
Phang, Ing Grace
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Economics, Econometrics & Finance Social Sciences

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The Role of SWOT in Business Analysis for Enhancing Competitive Advantage at The Kundasang Aquafarm Fachrezie, Heru; Roslan, Aiyshah Izaty binti; Gandhy, Abel; Phang, Ing Grace
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3041

Abstract

This research focuses on developing agribusiness strategies for aquaponic systems. This research aims to provide recommendations for business strategies that drive improved performance and business development. The aquaponic agribusiness at Kundasang Aquafarm allows for significant growth. A business strategy provides a long-term plan to manage resources comprehensively, while identifying opportunities that support future business success and achieve optimal levels of profitability. This research was conducted at Kundasang Aquafarm, Kota Kinabalu, which was purposively selected because the aquaponics activity has room for potential development and encourages greater growth. This study used quantitative and qualitative data sourced from primary and secondary data. Primary data was collected through surveys and direct observation by the researcher, while secondary data was obtained from institutional reports, journals, books, news articles, and other literature sources. An internal (IFE) and external (EFE) environmental analysis was conducted to identify factors that could affect business success. The results of this analysis were used in the Internal-External (IE) Matrix which resulted in three main strategies: Growth, Stability, and Reduction strategies. These strategies form the basis of Kundasang Aquafarm's agribusiness development.
Moral compass or peer influence? examining the drivers of academic honesty in higher education Usman, Zaiton; Phang, Ing Grace; Jamil, Izaan Aryan Abdul; Krissanya, Nofriska; Mahfirah , Titis Fatarina
Global Advances in Business Studies Vol. 4 No. 1 (2025): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

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Abstract

Academic dishonesty continues to be a pressing issue in higher education, with ethical responsibility and social pressure playing key roles in shaping students' commitment to academic integrity. This study explores the influence of these factors on academic honesty among university students, utilizing partial least squares structural equation modeling (PLS-SEM) to analyze survey responses. Data were collected from 750 university students, with 95% of the responses deemed usable for analysis. The findings reveal that ethical responsibility serves as the strongest determinant of academic honesty, underscoring the pivotal role of intrinsic moral responsibility in ethical decision-making. In contrast, social pressure has a weaker yet statistically significant impact, suggesting that while peer influence affects students' ethical choices, it does not overshadow personal moral convictions. These results align with Rest’s four-component model of moral behavior and social learning theory, reaffirming the combined influence of internal values and external factors on ethical conduct. The study underscores the importance of ethics education, faculty role modelling, and institutional policies in fostering a culture of academic integrity within universities. While positive peer influence can reinforce ethical behavior, interventions should primarily focus on strengthening students’ internal moral responsibility.
Co-Authors Fachrezie, Heru Gandhy, Abel Jamil, Izaan Aryan Abdul Krissanya, Nofriska Mahfirah , Titis Fatarina Roslan, Aiyshah Izaty binti Usman, Zaiton