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All Journal Istismar : Jurnal Kajian dan Penelitian Ekonomi dan Bisnis Islam Multidisciplinary Indonesian Center Journal
Urrahmah, Nida
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Religion Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Social Sciences Other

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UPAH PERSPEKTIF ISLAM DALAM PENGEMBANGAN EKONOMI Urrahmah, Nida; Yono, Yono; Amelia, Amie
ISTISMAR Vol. 7 No. 2 (2024): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/istismar.v7i2.5436

Abstract

Religion as a from of belief is part and core of the existing set of values and becomes culture or costums in society.Religion is a series of plans for behavior based on values and rules.Economics is used to study human behavior in using scarce resources to produce goods and services that humans need.The relationship and position between the development of religion and rising economic standards is very relevant,the relationship can also influence each other. The problem in paying wages is the perspective of enterpreneurs and the government towards workers who only use it as a means of production, capacity and attracting investment.For enterpreneurs, wages are part of production costs,so expenses must be calculated as economically as possible and their use maximized to increase productivity and work ethic. In fact, for workers, wages are very useful income to meet their needs. This is based on Marshall's theory that setting a minimum wage allows workers to improve their nutrition so that in the long term they can increase their productivity. Meanwhile, wage determination in Islam is based on work services us usefulness and benefits of a person's energy and based on the burden in life .
EFFECT OF MARKETING COMMUNICATION ON BRAND EQUITY AND PATIENT DECISIONS CHOOSING OBSTETRIC AND GYNECOLOGY SERVICES AT RSI HASANAH MOJOKERTO Urrahmah, Nida; Suswojo, Heru; Absor, Sholihul
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.830

Abstract

The purpose of this study is to analyze the effect of marketing communication on brand equity and patient decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto. The independent variable in this study is marketing communication, while the dependent variable is the patient decision, and brand equity is a variable mediator between marketing communication and patient decision. The sample of this research were BPJS patients at RSI Hasanah Mojokerto from March to May 2025 who have finished the services of obstetric and gynecological, both outpatient and inpatient. A total of 52 respondents were obtained as samples in this research. This study uses an explanatory survey research design, which involves searching and collecting primary data by directly asking questions to respondents and analyzing the effects among variables to prove the hypothesis. Data analysis using path analysis with SEM-PLS. The results of the study show that the original sample value of the direct relationship between marketing communication and patient decision is +0.101 with a P-value of 0.226. Meanwhile, the original sample values when mediated by brand equity as the mediator variable between marketing communication and patient decision are +0.680 and +0.762 with a P-value of 0.000 at a significance level of 0.05. Thus, it can be concluded that brand equity can act as a mediator between marketing communication and patient decision. With good marketing communication, the brand equity of the Hospital will increase, thereby improving patients' decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto.
Co-Authors Absor, Sholihul Amelia, Amie Suswojo, Heru Yono, Yono