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All Journal El-Qish: Journal of Islamic Economics Gunung Djati Conference Series
Ahmad Nurkamali
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Other

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The Influence of Motivation on Interest in Become A Member of A Syariah Cooperative: Case Study at Bummas in Limbangan Garut Yasir Muharram Fauzi; Ahmad Nurkamali
El-Qish: Journal of Islamic Economics Vol. 4 No. 2 (2024): El-Qish: Journal of Islamic Economics
Publisher : LPPM Universitas Terbuka

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Abstract

This research is based on the fundamental problem of an organization, namely the Sharia cooperative in the Limbangan area of ​​Garut Regency, where the incidents that occur in the field by considering the dynamics of the organization according to the initial hypothesis there are problems regarding polarization and optimization of human resource empowerment capabilities, especially in terms of motivation. The purpose and objectives of this study are to determine whether or not there is an influence. Between motivation and interest in becoming a member. How big, and whether or not motivation influences the interest in becoming a member of the Bummas In Limbangan Garut Sharia Cooperative. The research method used in this study is to use the associative quantitative method. The data for this study were obtained from primary data by distributing questionnaires and then processed using the SPSS application. Researchers also obtained data from expert theories. This theory is used to strengthen the analysis. The results of the study showed that the motivation variable had a significant effect of 24.6% on the interest in becoming a member of the Bummas In Limbangan Garut Sharia cooperative. This can be seen based on the tcount> table (4.102> 1.299).
THE INFLUENCE OF INFLUENCERS IN MARKETING OF SYARIAH BANKING PRODUCTS Ai Reni Ratnasari; Dadi Wardiman; Akfah Zakiah J; Ahmad Nurkamali; Jalaluddin
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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This study aims to analyze the influence of influencers in marketing Islamic banking products. The research method used is a qualitative approach with data collection techniques through literature studies. Data analysis was carried out descriptively-analytical by reviewing literature related to digital marketing, the role of influencers, and the principles of Islamic banking. The results of the study indicate that influencers have a strategic role as a communication bridge between Islamic banking and the community, especially the younger generation, through authentic and educational content. Influencers also contribute to building customer trust by prioritizing the values ​​of honesty and blessings according to Islamic principles. The marketing strategy through influencers selected based on credibility and conformity with religious values ​​has proven effective in increasing loyalty and brand awareness. Internal support from the institution, including supervision by the Sharia Supervisory Board, is an important factor in the success of this strategy. Overall, the use of influencers as a digital marketing medium can strengthen the position of Islamic banking in the market and encourage sustainable growth.
Co-Authors Ai Reni Ratnasari Akfah Zakiah J Dadi Wardiman Jalaluddin Yasir Muharram Fauzi