Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Gunung Djati Conference Series
Akfah Zakiah J
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF INFLUENCERS IN MARKETING OF SYARIAH BANKING PRODUCTS Ai Reni Ratnasari; Dadi Wardiman; Akfah Zakiah J; Ahmad Nurkamali; Jalaluddin
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of influencers in marketing Islamic banking products. The research method used is a qualitative approach with data collection techniques through literature studies. Data analysis was carried out descriptively-analytical by reviewing literature related to digital marketing, the role of influencers, and the principles of Islamic banking. The results of the study indicate that influencers have a strategic role as a communication bridge between Islamic banking and the community, especially the younger generation, through authentic and educational content. Influencers also contribute to building customer trust by prioritizing the values ​​of honesty and blessings according to Islamic principles. The marketing strategy through influencers selected based on credibility and conformity with religious values ​​has proven effective in increasing loyalty and brand awareness. Internal support from the institution, including supervision by the Sharia Supervisory Board, is an important factor in the success of this strategy. Overall, the use of influencers as a digital marketing medium can strengthen the position of Islamic banking in the market and encourage sustainable growth.
Co-Authors Ahmad Nurkamali Ai Reni Ratnasari Dadi Wardiman Jalaluddin