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All Journal Gunung Djati Conference Series TADIB: Jurnal Pendidikan Agama Islam
Ai Reni Ratnasari
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Konsep Adab dalam Pendidikan Islam: Relevansinya di Era Postmodern Ai Reni Ratnasari; Ujang Miftahudin
TA'DIB: Jurnal Pendidikan Agama Islam Vol 3 No 1 (2025): Volume 3 Nomor 1 Maret 2025
Publisher : STAI Al-Mas'udiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69768/jt.v3i1.67

Abstract

This research examines the concept of adab in Islamic education and its relevance in the postmodern era marked by value crises, moral relativism, and deconstruction of traditional authority. The concept of adab in Islam includes not only modesty in behavior, but also the glorification of knowledge, respect for teachers, and awareness of spiritual and social responsibility. In the framework of the thinking of figures such as Syed Muhammad Naquib al-Attas, adab is the core of true Islamic education. Through a qualitative approach based on literature studies, this study analyzes classical and contemporary literature to explore the meaning, purpose, and application of adab in education. The results of the study show that the values of manners are still very relevant in the midst of the challenges of the postmodern era, especially in shaping the character of students that are holistic and rooted in transcendental values. The integration of manners in the contemporary education system is seen as a solution to the spiritual void and ethical crisis that colors the times.
THE INFLUENCE OF INFLUENCERS IN MARKETING OF SYARIAH BANKING PRODUCTS Ai Reni Ratnasari; Dadi Wardiman; Akfah Zakiah J; Ahmad Nurkamali; Jalaluddin
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

This study aims to analyze the influence of influencers in marketing Islamic banking products. The research method used is a qualitative approach with data collection techniques through literature studies. Data analysis was carried out descriptively-analytical by reviewing literature related to digital marketing, the role of influencers, and the principles of Islamic banking. The results of the study indicate that influencers have a strategic role as a communication bridge between Islamic banking and the community, especially the younger generation, through authentic and educational content. Influencers also contribute to building customer trust by prioritizing the values ​​of honesty and blessings according to Islamic principles. The marketing strategy through influencers selected based on credibility and conformity with religious values ​​has proven effective in increasing loyalty and brand awareness. Internal support from the institution, including supervision by the Sharia Supervisory Board, is an important factor in the success of this strategy. Overall, the use of influencers as a digital marketing medium can strengthen the position of Islamic banking in the market and encourage sustainable growth.
Co-Authors Ahmad Nurkamali Akfah Zakiah J Dadi Wardiman Jalaluddin Ujang Miftahudin