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All Journal JRB-Jurnal Riset Bisnis Devotion: Journal of Research and Community Service
Munawaroh, Diyan Sadiatul
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Economics, Econometrics & Finance

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Pengaruh Harga, Online Customer Review Dan Rating Terhadap Kepercayaan Dan Keputusan Pembelian Suplemen Kesehatan Pada E-Commerce Munawaroh, Diyan Sadiatul; Prih Sarnianto; Lies Putriana
JRB-Jurnal Riset Bisnis Vol 8 No 1 (2024): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v8i1.6893

Abstract

Seiring perkembangan teknologi, bertransaksi di e-commerce banyak diminati meskipun membutuhkan kepercayaan karena tidak melihat produk secara langsung. Sebelum pengambilan keputusan pembelian, konsumen dapat melihat informasi produk pada tampilan atau fitur yang tersedia seperti harga, online customer review, dan rating. Namun demikian, tidak dapat sepenuhnya dipercayai dan dipastikan bahwa informasi tersebut menjamin produk yang dibeli ataupun pelayanan yang didapat akan sesuai dengan harapan konsumen. Penelitian ini bertujuan untuk mengukur pengaruh harga, online customer review dan rating terhadap kepercayaan dan keputusan pembelian suplemen kesehatan pada e-commerce. Penelitian dilakukan kepada 285 responden di DKI Jakarta, berusia lebih dari 17 tahun, dan pernah membeli suplemen kesehatan di e-commerce. Teknik pengambilan sampel yang digunakan purposive sampling. Data dianalisis menggunakan analisis SEM (Structural Equation Modelling) dengan program LISREL. Hasil penelitian menunjukkan bahwa harga, online customer review, dan rating berpengaruh secara signifikan terhadap kepercayaan. Harga, online customer review, rating dan kepercayaan berpengaruh secara signifikan terhadap keputusan pembelian. Kepercayaan sebagai intervening tidak memperkuat hubungan antara variable independen (harga, online customer review, rating) terhadap variable dependen (keputusan pembelian). Untuk meningkatkan kepercayaan serta keputusan pembelian konsumen di e-commerce, setiap penjual di e-commerce perlu menetapkan harga jual yang relevan dengan produknya serta responsif terhadap online customer review maupun rating dari konsumen
Utilization of Chitosan as an Excipient in Pharmaceutical Formulations: Systematic Literature Review Munawaroh, Diyan Sadiatul
Devotion : Journal of Research and Community Service Vol. 6 No. 8 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i8.25501

Abstract

Chitosan as a biodegradable polymer extracted from crustacean waste demonstrates significant potential as an innovative excipient in pharmaceutical formulations. This systematic literature review aims to analyze recent developments in chitosan utilization as pharmaceutical excipient based on scientific evidence from 2021-2025. Research methodology employed PRISMA 2020 approach with comprehensive search through PubMed, ScienceDirect, Scopus, and Web of Science databases. From 309 identified articles, 10 articles met inclusion criteria for in-depth analysis. Results indicate that chitosan possesses multifunctional advantages as excipient with superior mucoadhesive, biodegradable, and biocompatible properties. Chitosan applications in nanoformulations, tablets, mucoadhesive systems, and inhalation powders demonstrate high flexibility across various dosage forms. Co-processed excipient technology combining chitosan with other excipients produces optimal pharmacotechnical characteristics. Integration of chitosan in 3D printing technology and nanocarriers provides innovative solutions for controlled release and targeted drug delivery. Despite showing promising prospects, chitosan implementation as excipient still requires regulatory standardization and comprehensive method validation for large-scale industrial applications in pharmaceutical green chemistry
Co-Authors Lies Putriana Prih Sarnianto