Konstruksi Gaya Hidup Minimalis Pekerja SCBD di Media Sosial (Studi Netnografi Pada Akun Tiktok @Budakcorporate): (Studi Netnografi Pada Akun Tiktok @Budakcorporate)

Agstia Esa Handayani (Universitas Singaperbangsa Karawang)
Fajar Hariyanto (Universitas Singaperbangsa Karawang)
Weni Adityasning Arindawati (Universitas Singaperbangsa Karawang)
Khairul Arief Rahman (Universitas Singaperbangsa Karawang)

JIKE : Jurnal Ilmu Komunikasi Efek
Vol 8 No 1 (2024): DESEMBER

The emergence of a minimalist lifestyle in Indonesia has become increasingly popular in recent years. This research was conducted with the aim of analyzing the construction of a minimalist lifestyle and how to build an image as an SCBD worker in video content uploaded by the tiktok account @budakcorporate. The use of qualitative methods with a netnographic approach was carried out in July-December 2022. The minimalist lifestyle is basically a trend that aims to suppress consumerism. However, the content uploaded by the Tiktok account @budakcorporate shows that a minimalist lifestyle still involves consumerism depending on what the individual or perpetrator emphasizes. The implication is that there is a shift in the meaning of the minimalist lifestyle definition itself, from a concept of simplicity to a lifestyle that leans towards consumerist values.