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All Journal SHAKHSIYAH BURHANIYAH : Jurnal Penelitian Hukum Islam TRIBUTE: JOURNAL OF COMMUNITY SERVICES
Dwi Setiawan, Ahmad
Unknown Affiliation
Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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OPTIMALISASI REBRANDING DAN PACKAGING UMKM SUTERA 97 DESA SUMBER AGUNG, BENGKULU UTARA Sinta Billkis, Vidya; Deromero, Derby; Dwi Setiawan, Ahmad; Intan Sabrina, Ghia; Pasla Gani, Ani; Tri Agustini, Nella; Wasianto, Ardi; Sakinah
TRIBUTE: JOURNAL OF COMMUNITY SERVICES Vol. 5 No. 2
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tribute.v5i2.36600

Abstract

Desa Sumber Agung, yang terletak di Kecamatan Arma Jaya, Kabupaten Bengkulu Utara, Provinsi Bengkulu, merupakan wilayah dengan potensi sumber daya alam yang kaya, di mana mayoritas penduduknya adalah petani. UMKM Sutera 97, yang beroperasi di desa ini, memanfaatkan kekayaan alam lokal untuk memproduksi berbagai produk makanan dan minuman, termasuk keripik dan minuman herbal. Saat ini, produk-produk UMKM Sutera 97 dipasarkan dengan kemasan ziplock bertuliskan stiker sederhana, yang dinilai belum optimal dalam menarik minat konsumen dan membedakan produk dari pesaing. Optimalisasi desain kemasan diperlukan untuk meningkatkan daya tarik produk. Penelitian menunjukkan bahwa desain kemasan yang baik dapat memperbaiki citra produk dan meningkatkan nilai di mata konsumen (Ari Widiati, 2019). Desain visual kemasan yang menarik juga berperan penting dalam menciptakan persepsi positif terhadap kualitas produk dan mempengaruhi keputusan pembelian (Hasanah & Setiyo Pambudi, 2023; Sosianika et al., 2022). Dengan mengadopsi desain kemasan yang lebih berkualitas dan khas, UMKM Sutera 97 berpotensi meningkatkan daya saing dan volume penjualannya di pasar lokal maupun nasional. Sumber Agung Village, located in Arma Jaya Subdistrict, North Bengkulu Regency, Bengkulu Province, is a region with rich natural resources, where the majority of the population are farmers. The Sutera 97 MSME, operating in this village, leverages local natural wealth to produce a variety of food and beverage products, including chips and herbal drinks. Currently, Sutera 97 MSME products are marketed in ziplock packaging with simple stickers, which are considered less than optimal in attracting consumer interest and differentiating the products from competitors. Optimizing packaging design is necessary to enhance product appeal. Research indicates that good packaging design can improve product image and increase value in the eyes of consumers (Ari Widiati, 2019). Attractive visual packaging design also plays a crucial role in creating positive perceptions of product quality and influencing purchasing decisions (Hasanah & Setiyo Pambudi, 2023; Sosianika et al., 2022). By adopting a higher-quality and more distinctive packaging design, Sutera 97 MSME has the potential to increase its competitiveness and sales volume in both local and national markets.
SEMINAR PENYULUHAN HUKUM KENAKALAN REMAJA SEBAGAI SARANA PEMBERDAYAAN HUKUM WARGA DESA SUKOMORO Nishfi Sya'bana, Laili; Dwi Setiawan, Ahmad; Nur Rachmat, Firdho Razaq; Hidayatulloh, M. Fahmi; Nadziroh, Qoniatun; Anjuni, Windy; Surur, Shobihus
SHAKHSIYAH BURHANIYAH: Jurnal Penelitian Hukum Islam Vol. 10 No. 1 (2025): Shakhsiyah Burhaniayh: Jurnal Penelitian Hukum Islam
Publisher : LPPM UNHASY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/sbjphi.v10i1.9267

Abstract

Based on research findings, it was found that one of the main factors driving juvenile delinquency is the less than optimal role of parents as role models or exemplars for their children. Additionally, characteristics such as selfishness and a tendency to inflate self-esteem also appear prominently among teenagers. Through an analysis of existing legal issues, it was decided that a legal counseling program themed on juvenile delinquency needs to be raised as a preventive effort. The approach used to address juvenile delinquency in Sukomoro Village is advocacy and counseling. This approach was chosen because it is educational and participatory, where the target audience not only receives information but is also actively involved in the process of increasing awareness, understanding, and decision-making to make constructive changes. The outreach activities are conducted dialogically, allowing for a question-and-answer interaction between the speaker and the participants. Technically, the outreach begins with the delivery of material aimed at providing the community with an understanding of the impact of juvenile delinquency, both in the national context and the surrounding environment. A discussion session is held to emphasize the importance of attention to teenagers as the next generation who have a strategic role in national development. Juvenile delinquency itself is a complex social phenomenon influenced by various factors such as minimal parental involvement, weak self-control, negative influences from social interactions, and emotional immaturity. As individuals who are in a transitional phase towards adulthood, teenagers have distinctive characteristics such as high enthusiasm, a great curiosity, and a need for social recognition. Without proper guidance, these characteristics have the potential to develop into deviant behavior.
Co-Authors Anjuni, Windy Deromero, Derby Hidayatulloh, M. Fahmi Intan Sabrina, Ghia Nadziroh, Qoniatun Nella Tri Agustini, Nella Tri Nishfi Sya'bana, Laili Nur Rachmat, Firdho Razaq Pasla Gani, Ani Sakinah Sinta Billkis, Vidya Surur, Shobihus Wasianto, Ardi