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All Journal Jurnal Manajemen Bisnis Kewirausahaan (JIMBE)
Ichwan Musa, Muhammad
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Economics, Econometrics & Finance

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Pengaruh Likuiditas dan Struktur Modal Terhadap Profitabilitas Pada Perusahaan Manufaktur Subsektor Semen yang Terdaftar di Bursa Efek Indonesia Rahmawati, Eli; Ruma, Zainal; Nurman; Ichwan Musa, Muhammad; Budiyanti, Hety
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 4 (2023)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i4.107

Abstract

This study aims to test the effect of capital (debt to equity ratio) on profitability on the cement subsektor company listed on the Bursa Efek Indonesia (2013-2022) with the total number of samples of 40 samples. The method used in this research is quantitative method with hypothesis test using SPSS version 27 version. The results of the research show that the current ratio variabel has a positive and insignificant effect on return on equity, as evidenced by the calculated t value < t tabel, namely 0,572 < 1,69092 with a significance value of 0,571 > 0,05 and the debt to equity ratio variabel has a negative and significant effect on returns. on equity is proven by the t value > t tabel, namely 2,384 > 1,69092, the t value is negative and the significance value is 0,023 < 0,05. Simultaneously the current ratio and debt to equity ratio influence return on equity, this is proven by the calculated F value of 4,278 > F tabel 3,27 and the obtained significance value of 0,022 < 0,05.
Analisis Kinerja Keuangan PT. Perusahaan Listrik Negara (Persero) Periode 2020-2024 Wulandari, Sri; Anwar, Anwar; Amalia Hamka, Rezky; Ichwan Musa, Muhammad; Nurman, Nurman
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3236

Abstract

Understanding customer behavior is a key element in creating an enjoyable shopping experience and maintaining customer satisfaction and loyalty. In the digital age, customers expect a seamless shopping experience both in physical stores and through online platforms. This study aims to analyze the influence of channel integration, service quality, and brand image on customer satisfaction and its implications for loyalty. The survey was conducted on 125 active Sephora customers in Jakarta who have made purchases through online and offline channels at least once a year. The results show that all three variables—channel integration, service, and brand image—have a significant effect on customer satisfaction levels. Satisfied customers are more likely to show loyalty through repeat purchases and recommendations to others. A consistent and convenient shopping experience across multiple channels is proven to strengthen the long-term relationship between customers and brands. These findings emphasize the importance of companies in designing marketing strategies that prioritize channel integration and quality service as the main foundation in building sustainable customer loyalty. This research makes a practical contribution to the development of retail business strategies based on customer experience, as well as a reference for companies in improving competitiveness through a holistic approach to customer satisfaction and loyalty.
Co-Authors Anwar Anwar Eli Rahmawati, Eli Hety Budiyanti, Hety Nurman Nurman Nurman Rezky Amalia Hamka Ruma, Zainal Sri Wulandari