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All Journal Jurnal Ilmu Komputer dan Desain Komunikasi Visual CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION
Rahmania Almira
Unknown Affiliation
Arts Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Perancangan Logo Komunitas “Tanda Mata Kreatif” sebagai Upaya Meningkatkan Brand Awareness Debio Pararta Wiguna; Aris Kurnia Wicaksono; Eka Wahyu Primadani; Rahmania Almira
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 9 No 1 (2024): Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jikdiskomvis.v9i`1.1280

Abstract

In a community, there is something that is important and has a function as a comparison between one community and another, namely the presence of a logo. The founding of the Tanda Mata Kreatif community began with the desire of Ari Nanda Suria as Chair of Tanda Mata Kreatif to develop potential and interest in filmmaking and enrich culture through audio-visual media so that Tanda Mata Kreatif becomes a forum for students who have an interest in the world of film. However, the Tanda Mata Kreatif community does not have a permanent logo identity so this community is difficult to recognize for students or students to join. Therefore, it is necessary to study the literature to design the right logo for the Tanda Mata Kreatif Sign community and apply qualitative methods to analyze branding in the Tanda Mata Kreatif Sign community. This research explains the logo design process for the Tanda Mata Kreatif Sign community. The research approach used is a qualitative approach with interview and observation collection techniques. Analysis was carried out in three stages: data collection, reduction, and presentation. The results of the research are logos, visual identities, and supporting media for the Tanda Mata Kreatif community.
Perancangan Logo Komunitas “Tanda Mata Kreatif” sebagai Upaya Meningkatkan Brand Awareness Debio Pararta Wiguna; Aris Kurnia Wicaksono; Eka Wahyu Primadani; Rahmania Almira
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 9 No 1 (2024): Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jikdiskomvis.v9i`1.1280

Abstract

In a community, there is something that is important and has a function as a comparison between one community and another, namely the presence of a logo. The founding of the Tanda Mata Kreatif community began with the desire of Ari Nanda Suria as Chair of Tanda Mata Kreatif to develop potential and interest in filmmaking and enrich culture through audio-visual media so that Tanda Mata Kreatif becomes a forum for students who have an interest in the world of film. However, the Tanda Mata Kreatif community does not have a permanent logo identity so this community is difficult to recognize for students or students to join. Therefore, it is necessary to study the literature to design the right logo for the Tanda Mata Kreatif Sign community and apply qualitative methods to analyze branding in the Tanda Mata Kreatif Sign community. This research explains the logo design process for the Tanda Mata Kreatif Sign community. The research approach used is a qualitative approach with interview and observation collection techniques. Analysis was carried out in three stages: data collection, reduction, and presentation. The results of the research are logos, visual identities, and supporting media for the Tanda Mata Kreatif community.
Analisis Penerapan Maskot pada Desain Kemasan Malabar Roastery Muhammad Arvi Suria; Rahmania Almira
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 6 No. 2 (2025)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v6i2.6842

Abstract

Kopi menjadi industri yang populer karena mengonsumsi kopi di kalangan masyarakat Indonesia sudah menjadi sebuah budaya. Kemunculan dan berkembangnya kafe di kota Bandung mempengaruhi kebutuhan akan suplai kopi yang berkualitas. Dengan kebutuhan akan kopi yang terus meningkat tentu akan menjadikan produsen kopi saling bersaing dengan ketat. Namun keunikan dan nilai Malabar Roastery belum disampaikan kedalam identitas visual khususnya desain kemasan. Kemasan tidak hanya dilihat dari fungsionalitasnya akan tetapi identitas serta nilai yang hendak disampaikan brand kepada konsumen. Salah satu cara yang bisa dilakukan adalah mendesain maskot yang diterapkan kedalam desain kemasan. Maskot dapat menjadi identitas serta citra dari Malabar Roastery. Agar brand Malabar Roastery dapat diingat, maka desain maskot haruslah menyampaikan pesan Malabar Roastery sebagai kopi khas Jawa Barat yang peduli akan kesejahteraan petani
Co-Authors Aris Kurnia Wicaksono Aris Kurnia Wicaksono Debio Pararta Wiguna Eka Wahyu Primadani Muhammad Arvi Suria