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All Journal Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah ASET Manajemen : Jurnal Ekonomi
Sugiarto, Yonatan Stenly
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Humanities Economics, Econometrics & Finance Social Sciences

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Analisis Strategis Rukita Winter Sugiarto, Yonatan Stenly; Alwi, Muhammad Yusup; Ibrahim, Muhammad Satrio Hilmiawan; Tiarapuspa; Survia, Desty
Jurnal Ilmiah Aset Vol. 26 No. 2 (2024): Jurnal ASET Volume 26 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.26.2.238

Abstract

Rukita as a boarding house service provider is one of the main players in fulfilling the housing needs of students, workers, and the general public. With the tight competition in the boarding house market, especially in metropolitan areas such as West Jakarta, Rukita Winter has its own challenges to ensure its excellence and competitiveness. Successfully attracting the attention of boarding house tenants requires the right action in business strategy. Therefore, Rukita Winter always strives to adjust its business strategy to meet the needs and preferences of boarding house tenants. This study aims to identify and analyze the business strategies implemented by Rukita Winter. In addition, this study also aims to analyze the strengths (Strengths), weaknesses (Weaknesses), opportunities (Opportunities), and threats (Threats) faced by Rukita Winter's business. The method used involves the use of the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE (Internal-External), and QSPM (Quantitative Strategic Planning Matrix) matrices to analyze Rukita Winter's position. This study is expected to contribute to increasing knowledge and understanding of SWOT analysis and how its application can help Rukita Winter in formulating business strategies.
Antecedents of Destination Loyalty in Jakarta Sugiarto, Yonatan Stenly; Pratomo , Luki Adiati
Value : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2025): September - Desember 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v20i3.7812

Abstract

The purpose of this study is to analyze whether there is a positive influence of service quality on electronic word of mouth, service quality on tourist satisfaction, quality of service on destination loyalty, electronic word of mouth on destination loyalty, and tourist satisfaction on destination loyalty. This research involves the use of structural Equation Modeling (SEM) analysis method as a statistical tool to process research data, while data processing uses software tools, namely SPSS 21 and AMOS 23. The sampling technique used is purposive sampling. The expected results in this study concluded that service quality has a positive effect on electronic word of mouth, service quality has a positive effect on tourist satisfaction, there is no positive effect of service quality on destination loyalty, electronic word of mouth has a positive effect on destination loyalty, tourist satisfaction has a positive effect on destination loyalty.
ANTECEDENT AND CONSEQUENCES OF CUSTOMER SATISFACTION OF LOCAL FAST FOOD IN INDONESIA Sugiarto, Yonatan Stenly; Pratomo, Luki Adiati
Manajemen: Jurnal Ekonomi Vol. 6 No. 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/x9x38p65

Abstract

The aim of this research is to analyze the positive influence of customization, entertainment, trendiness, interaction on purchase intention, the positive influence of customization, entertainment, trendiness, interaction on customer satisfaction, consumer satisfaction on purchase intention. The data analysis method in this research applies the structural equation model (SEM), is a powerful multivariate tool for analyzing research hypotheses via AMOS ver 23. The expected results in this research are concluded as follows: Customization has a positive effect on purchase intention, Entertainment has a positive effect on purchase intention, There is no positive effect of trendiness on purchase intention, There is no positive effect of interaction on purchase intention, Customization has a positive effect on customer satisfaction, Entertainment has an effect positive effect on customer satisfaction, Trendiness has a positive effect on customer satisfaction, There is no positive effect of interaction on customer satisfaction, Customer satisfaction has a positive effect on purchase intention. This research can provide input and recommendations for further research by adding independent variables, namely food quality and physical environment quality, then it would be better to add other local fast food in Indonesia.
Co-Authors Alwi, Muhammad Yusup Ibrahim, Muhammad Satrio Hilmiawan Luki Adiati Pratomo Pratomo , Luki Adiati Survia, Desty Tiarapuspa