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All Journal Journal Of Management Science (JMAS) Jurnal AbdiMU Digital Transformation Technology (Digitech) International Journal of Linguistics, Communication, and Broadcasting
Sarusu, Armansyah M.
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Sosialisasi Strategi Manajemen SDM dalam Upaya Meningkatkan Kualitas Produk Makanan Olahan di UMKM Desa Margaluyu Sarusu, Armansyah M.; Suherman, Jajang; Akmaliah, Miflahul; Oktafiansyah, Okky
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 4 No. 2 (2024): November
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v4i2.1124

Abstract

Margaluyu Village, located in Bandung Regency, is known for processed lemon and tomato products produced by local Micro, Small, and Medium Enterprises (MSMEs). Although these products have good potential, MSMEs in this village face various challenges that hinder their competitiveness, especially related to the lack of product diversification and limited human resource (HR) management. This condition affects the quality of products and production processes, which ultimately has an impact on competitiveness in the market. This activity method uses PAR (ParticipacyAction Research) involving MSME actors in Margaluyu Village. Results of the activity show that MSME actors are able to produce processed lemon and tomato products with better quality, both in terms of taste, packaging, and product durability, product diversification, increased product efficiency and are able to compete better in the local market and even open up wider market opportunities thanks to the implementation of more effective marketing strategies.
Analisis Pengaruh Pemasaran Tiktok Terhadap Keputusan Pembelian Produk Abhillmaker Sarusu, Armansyah M.; Datau, Sjahriani; Suherman, Jajang; Mutakin, Asep Hilmi
Digital Transformation Technology Vol. 4 No. 2 (2024): Periode September 2024
Publisher : Information Technology and Science(ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/digitech.v4i2.5071

Abstract

Penelitian ini menganalisis pengaruh pemasaran media sosial melalui TikTok terhadap keputusan pembelian produk Abhillmaker. Dengan lebih dari 1 miliar pengguna, TikTok menawarkan peluang unik bagi merek untuk menjangkau audiens melalui konten video pendek yang menarik. Media sosial, khususnya TikTok, telah mengubah interaksi konsumen dengan merek, memungkinkan komunikasi langsung dan pengalaman yang lebih personal. Metode yang digunakan adalah survei kuantitatif dengan 200 responden berusia 18-35 tahun di Indonesia. Data dikumpulkan melalui kuesioner dengan skala Likert untuk mengukur persepsi responden tentang efektivitas konten pemasaran. Hasil analisis menunjukkan hubungan positif signifikan antara pemasaran di TikTok dan keputusan pembelian, dengan R-squared 0.65, yang berarti 65% variasi keputusan pembelian dapat dijelaskan oleh pemasaran di TikTok. Koefisien regresi 0.75 menunjukkan bahwa setiap peningkatan satu unit dalam pemasaran TikTok dapat meningkatkan keputusan pembelian sebesar 0.75 unit. Faktor-faktor seperti kualitas konten, interaksi pengguna, dan rekomendasi influencer juga berperan penting. Penelitian ini menyimpulkan bahwa pemasaran di TikTok efektif dalam meningkatkan kesadaran merek dan keputusan pembelian. Disarankan agar perusahaan fokus pada konten kreatif, pelibatan influencer, dan evaluasi strategi pemasaran secara berkala untuk mencapai hasil yang optimal.
The impact of member participation as owners and customers on equity capital efficiency in the Pasir Jambu cooperative Wulandari, Latifah; Sarusu, Armansyah M.; Gorib, Ridwan Ismail
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.619

Abstract

This study aims to analyze the effect of member participation as owners and customers on the efficiency of equity capital in the Pasir Jambu Cooperative. Member participation as owners and customers is an important factor that influences the cooperative's ability to manage capital efficiently, which in turn has an impact on the sustainability and performance of the cooperative. The research method used is quantitative, with primary data collected through questionnaires distributed to members of the Pasir Jambu Cooperative. The data analysis technique uses multiple linear regression to identify the relationship between member participation as owners and customers on equity capital efficiency. The results of the study indicate that member participation as owners has a significant effect on equity capital efficiency, while participation as customers shows a moderate effect. The implications of this study indicate that increasing member participation both as owners and customers can strengthen the equity efficiency of the Cooperative, thereby increasing the competitiveness of the cooperative in a competitive market
Utilization of Social Media as a Marketing Tool for Startup Entrepreneurs (Case Study of Mpasi Tibiya in Cicalengka Bandung) Suherman, Jajang; Andani, Riva; Sarusu, Armansyah M.; Kusnara, Hasti Pramesti; Rohmanto, Ricky; Mayanti, Yuni
International Journal of Linguistics, Communication, and Broadcasting Vol. 3 No. 3 (2025): International Journal of Linguistics, Communication, and Broadcasting
Publisher : Communication In Research And Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijlcb.v3i3.264

Abstract

Micro, Small, and Medium Enterprises play a strategic role in the Indonesian economy, particularly in creating jobs and encouraging innovation. One sector that continues to rapidly develop is the food and beverage business, including baby food. In this regard, social media has become an important tool that allows novice entrepreneurs to market their products more effectively and efficiently. Digitalization and technological development have changed the way business is conducted, including in marketing strategies. Social media provides a great opportunity for budding entrepreneurs to reach a wider audience without incurring high costs. In this context, the 'MPASI Tibiya' business uses platforms like Instagram and WhatsApp to promote their baby food products, which are designed to meet the nutritional needs of children aged 6 to 24 months. Marketing through social media allows MPASI Tibiya to build a closer relationship with consumers. Content such as daily menu information, customer testimonials, and visual promotions become effective tools to attract the attention of young mothers who are active in the digital world. With this approach, entrepreneurs not only expand the market but also create consumer trust in the quality of their products. However, the use of social media also presents various challenges. Increasingly tight competition in the digital world, changes in platform algorithms, and criticism from customers can become obstacles in building a positive image. Therefore, an engaging and adaptive content strategy is needed to face the continuously evolving market dynamics.
Analisis Pengaruh Pemasaran Tiktok Terhadap Keputusan Pembelian Produk Abhillmaker Sarusu, Armansyah M.; Datau, Sjahriani; Suherman, Jajang; Mutakin, Asep Hilmi
Digital Transformation Technology Vol. 4 No. 2 (2024): Periode September 2024
Publisher : Information Technology and Science(ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/digitech.v4i2.5071

Abstract

Penelitian ini menganalisis pengaruh pemasaran media sosial melalui TikTok terhadap keputusan pembelian produk Abhillmaker. Dengan lebih dari 1 miliar pengguna, TikTok menawarkan peluang unik bagi merek untuk menjangkau audiens melalui konten video pendek yang menarik. Media sosial, khususnya TikTok, telah mengubah interaksi konsumen dengan merek, memungkinkan komunikasi langsung dan pengalaman yang lebih personal. Metode yang digunakan adalah survei kuantitatif dengan 200 responden berusia 18-35 tahun di Indonesia. Data dikumpulkan melalui kuesioner dengan skala Likert untuk mengukur persepsi responden tentang efektivitas konten pemasaran. Hasil analisis menunjukkan hubungan positif signifikan antara pemasaran di TikTok dan keputusan pembelian, dengan R-squared 0.65, yang berarti 65% variasi keputusan pembelian dapat dijelaskan oleh pemasaran di TikTok. Koefisien regresi 0.75 menunjukkan bahwa setiap peningkatan satu unit dalam pemasaran TikTok dapat meningkatkan keputusan pembelian sebesar 0.75 unit. Faktor-faktor seperti kualitas konten, interaksi pengguna, dan rekomendasi influencer juga berperan penting. Penelitian ini menyimpulkan bahwa pemasaran di TikTok efektif dalam meningkatkan kesadaran merek dan keputusan pembelian. Disarankan agar perusahaan fokus pada konten kreatif, pelibatan influencer, dan evaluasi strategi pemasaran secara berkala untuk mencapai hasil yang optimal.
Co-Authors Akmaliah, Miflahul Andani, Riva Datau, Sjahriani Gorib, Ridwan Ismail Kusnara, Hasti Pramesti Mutakin, Asep Hilmi Oktafiansyah, Okky Rohmanto, Ricky Suherman, Jajang Wulandari, Latifah Yuni Mayanti