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All Journal JURNAL PENDIDIKAN TAMBUSAI Ekono Insentif JE (Journal of Empowerment) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinasti International Journal of Digital Business Management RIO LAW JURNAL Jurnal Dimamu Jurnal AbdiMU Digital Transformation Technology (Digitech) Jurnal Pengabdian Tri Bhakti Jurnal Maps (Manajemen Perbankan Syariah) PESHUM International Journal of Linguistics, Communication, and Broadcasting
Suherman, Jajang
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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MENGAPA ANGGARAN CORPORATE SOCIAL RESPONSIBILITY (CSR) BIDANG PENDIDIKANPT POS INDONESIA BANDUNG BELUM OPTIMAL? Putrianti, Septiana Dwi; Suherman, Jajang
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol 13, No 1 (2016): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v13i1.72

Abstract

Artikel ini bertujuan untuk menganalisis mengapa anggaran Corporate Social Responsibility(CSR)pada Bidang pendidikan Divisi Bina Lingkungan Perusahaan PT Pos Indonesia (Persero) Bandung tidak optimal. Artikel ini juga membahas pelaksanaan dan hambatan dalam pelaksanaan CSR bidang pendidikan. Hal ini digunakan untuk mengetahui kemanfaatan CSR bagi masyarakat, khususnya pengembangan profesionalisme guru Sekolah Dasar Pertiwi, Pemerintah dan Perusahaan PT Pos Indonesia (Persero).Penelitian ini dilakukan dengan menggunakan metode penelitian deskriptif kualitatif . Untuk memperoleh data, peneliti melakukan observasi, dokumen dan wawancara kepada informan baik dari pengelola CSR di PT Post Giro, pihak penerima CSR, masyarakat dan pihak-pihak yang merasakan manfaat CSR. Berdasarkan hasil penelitian, pelaksanaan anggaran CSR bidang pendidikan yang dilaksanakan oleh Divisi Bina Lingkungan Perusahaan PT Pos Indonesia (Persero) belum seluruhnya efektif. Beberapa hambatan yang dihadapi, yaitu rencana anggaran CSR tidak mempertimbangan adanya kenaikan barang, tidak adanya pemisahan anggaran antara anggaran untuk diberikan kepada masyarakat dan anggaran operasional, belum ada Standard Operating Procedure (SOP)dalam pelaksanaan anggaran CSR bidang pendidikan. Rekomendasi yang diberikan untuk memecahkan masalah tersebut adalah perlu melibatkan masyarakat, perlu ada pendampingan, perlu dilakukan sosialisasi kepada masyarakat tentang program kegiatan CSR bidang pendidikan, perludibangun komunikasi yang lebih intensif antara Dinas Pendidikan, Masyarakat dan Perusahaan PT Pos Indonesia (Persero) terhadap pelaksanaan CSR.
Sosialisasi Strategi Manajemen SDM dalam Upaya Meningkatkan Kualitas Produk Makanan Olahan di UMKM Desa Margaluyu Sarusu, Armansyah M.; Suherman, Jajang; Akmaliah, Miflahul; Oktafiansyah, Okky
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 4 No. 2 (2024): November
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v4i2.1124

Abstract

Margaluyu Village, located in Bandung Regency, is known for processed lemon and tomato products produced by local Micro, Small, and Medium Enterprises (MSMEs). Although these products have good potential, MSMEs in this village face various challenges that hinder their competitiveness, especially related to the lack of product diversification and limited human resource (HR) management. This condition affects the quality of products and production processes, which ultimately has an impact on competitiveness in the market. This activity method uses PAR (ParticipacyAction Research) involving MSME actors in Margaluyu Village. Results of the activity show that MSME actors are able to produce processed lemon and tomato products with better quality, both in terms of taste, packaging, and product durability, product diversification, increased product efficiency and are able to compete better in the local market and even open up wider market opportunities thanks to the implementation of more effective marketing strategies.
Strategi Pemasaran Produk Makanan Khas Tradisional dalam Meningkatkan Pendapatan Usaha Mikro, Kecil dan Menengah Suherman, Jajang
JE (Journal of Empowerment) Vol 5, No 2 (2024): DESEMBER
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/je.v5i2.4636

Abstract

AbstrakPemasaran merupakan proses untuk menciptakan, menyampaikan, dan mempertukarkan penawaran yang memiliki nilai bagi pelanggan, klien, mitra, dan masyarakat luas. Strategi pemasaran yang berpusat pada konsumen salah satu strategi yang digunakan oleh banyak perusahaan untuk menarik lebih banyak pelanggan. Strategi pemasaran dikatakan efektif apabila bisa meningkatkan retensi pelanggan dan menjaga hubungan baik dengan pelanggan. Usaha Mikro Kecil dan Menengah (UMKM) di Desa Mekarlaksana Kecamatan Cikancung Kabupaten Bandung khususnya pengusaha makanan khas tradisional, seperti: Kerupuk Asoy, Rengginang, Otak-otak, kripik singkong, keripik pisang dan sebagainya. Selama ini sistem penjualannya sebagaian besar hanya mengandalkan pada lokal saja, yaitu dujual ke konsumen secara langsung, atau konsumen yang datang ke tempat produksi, sedangkan untuk penjualan ke luar kota masih relatif sedikit. Agar penjulan makanan khas tradisional yang dilakukan oleh UMKM tumbuh dan berkembang, penjualan bukan hanya pada lokal saja akan tetapi bisa sampai tingkat global, yaitu dengan menjalankan strategi strategi pemasaran yang berbasis teknologi internet. Strategi pemasaran yang harus diterapkan oleh UMKM adalah sebagai tujuan, saran, kebijaksanaan dan aturan yang memberikan arah pada usaha pemasaran serta tanggapan UMKM dalam menghadapi lingkungan dan persaingan yang selalu berubah-ubah. Dalam menerapkan strategi pemasaran, UMKM harus melihat kondisi pasar terlebih dahulu dan melihat posisi dipasarnya, agar bisa dilakukan dengan baik dan tepat sasaran. Abstract Marketing is the process of creating, delivering, and exchanging offers that have value for customers, clients, partners, and the wider community. A consumer-centric marketing strategy is one of the strategies used by many companies to attract more customers. Marketing strategies are said to be effective if they can increase customer retention and maintain good relationships with customers. Micro, small, and medium enterprises (MSMEs) in Mekarlaksana Village, Cikancung District, Bandung Regency, especially traditional food entrepreneurs, such as Asoy Crackers, Rengginang, Otak-otak, cassava chips, banana chips, and so on. So far, the sales system has mostly relied only on local, namely selling to consumers directly, or consumers who come to the production site, while sales outside the city are still a little realistic. In order for the sale of traditional specialty foods carried out by MSMEs to grow and develop, sales are not only local but can reach the global level, namely by running a marketing strategy based on internet technology. The marketing strategy that must be implemented by MSMEs is a goal, suggestion, wisdom, and rules that provide direction to marketing efforts and MSMEs' responses in facing the ever-changing environment and competition. In implementing a marketing strategy, MSMEs must first look at market conditions and see their position in the market so that they can be done properly and on target.
Pengaruh Celebrity Endorsement, Brand Image dan Label Halal terhadap Minat Beli pada Kopi Torabika Gilus Mix Suherman, Jajang; M. Sarusu, Armansyah
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 8 No. 1 (2024)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v8i1.978

Abstract

Based on data from topbrand-award.com, from 2022 to 2023, information was obtained that Torabika Gilus Mix coffee was lower than Good Day, Indocafe and Nescafe were in fourth position. This proves that people's buying interest in Torabika Gilus Mix coffee is very low. The aim of this research is to determine the influence of celebrity endorsement, brand image and halal labels partially and simultaneously on purchasing interest in Torabika Gilus Mix coffee products in Bandung. The type of research used is descriptive quantitative methods, research methods based on the philosophy of positivism, used to research certain populations or samples, data collection using research instruments, data analysis by means of description and statistics with the aim of testing predetermined hypotheses. The research results showed that celebrity endorsement was in the very agree or very good criteria, brand image was in the very good criteria. The halal label is in the criteria of strongly agree or very good, as well as buying interest in the criteria of agree or good. It can be concluded that celebrity endorsement, brand image and halal labels partially have a significant effect on buying interest in Torabika Gilus Mix products in Bandung.
Analisis Pengaruh Pemasaran Tiktok Terhadap Keputusan Pembelian Produk Abhillmaker Sarusu, Armansyah M.; Datau, Sjahriani; Suherman, Jajang; Mutakin, Asep Hilmi
Digital Transformation Technology Vol. 4 No. 2 (2024): Periode September 2024
Publisher : Information Technology and Science(ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/digitech.v4i2.5071

Abstract

Penelitian ini menganalisis pengaruh pemasaran media sosial melalui TikTok terhadap keputusan pembelian produk Abhillmaker. Dengan lebih dari 1 miliar pengguna, TikTok menawarkan peluang unik bagi merek untuk menjangkau audiens melalui konten video pendek yang menarik. Media sosial, khususnya TikTok, telah mengubah interaksi konsumen dengan merek, memungkinkan komunikasi langsung dan pengalaman yang lebih personal. Metode yang digunakan adalah survei kuantitatif dengan 200 responden berusia 18-35 tahun di Indonesia. Data dikumpulkan melalui kuesioner dengan skala Likert untuk mengukur persepsi responden tentang efektivitas konten pemasaran. Hasil analisis menunjukkan hubungan positif signifikan antara pemasaran di TikTok dan keputusan pembelian, dengan R-squared 0.65, yang berarti 65% variasi keputusan pembelian dapat dijelaskan oleh pemasaran di TikTok. Koefisien regresi 0.75 menunjukkan bahwa setiap peningkatan satu unit dalam pemasaran TikTok dapat meningkatkan keputusan pembelian sebesar 0.75 unit. Faktor-faktor seperti kualitas konten, interaksi pengguna, dan rekomendasi influencer juga berperan penting. Penelitian ini menyimpulkan bahwa pemasaran di TikTok efektif dalam meningkatkan kesadaran merek dan keputusan pembelian. Disarankan agar perusahaan fokus pada konten kreatif, pelibatan influencer, dan evaluasi strategi pemasaran secara berkala untuk mencapai hasil yang optimal.
Kualitas Pengaruh Konten Instagram dan Sosial Media Marketing terhadap Minat Beli Konsumen pada Rio Home Studio Saleh, Sonni Rahmat; Suherman, Jajang
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1325

Abstract

In today's digital era, the quality of Instagram content and social media marketing in increasing consumer buying interest is the most important thing for a company, decreasing consumer buying interest. This study aims to determine the influence of the quality of Instagram content and social media marketing on consumer buying interest in Rio Home Studio. This study uses a quantitative approach, the sample used is propability sampling and the respondent criteria, namely Instagram accounts that follow @riohomestudio accounts, using 93 samples distributed through Instagram directorate messages. The testing techniques in this study use validity and reliability tests, classical assumption tests consisting of normality tests, multicoloniality tests, and heteroscenity tests, as well as multiple linear regression analysis consisting of hypothesis tests, namely t tests and f tests, and determination coefficient analysis, processed using SPSS 23. The results of this study show that: X1 has a positive effect on Y, as evidenced by the calculated t value of 5.794, the regression coefficient has a positive value of 0.000. X2 has a positive effect on Y, as evidenced by the calculated t value of 5.794, the regression coefficient has a positive value of 0.000. X1 and X2 have a positive effect on Y. It is evidenced by the result of f calculation of 2.36 with a significance of 0.000. The magnitude of the influence of X1 and X2 on Y is evidenced by the adjusted R square value of 81.5% and the remaining 18.5% is influenced by other variables outside this research model. From this study, it can be concluded that the quality of Instagram content and social media marketing has a positive effect on consumer buying interest.
Pengaruh Digital Marketing, Kualitas Produk, Dan Emosional Terhadap Kepuasan Konsumen Kopi Tora Bika Duo M.Sarusu, Armansyah; Datau, Sjahriani; Suherman, Jajang; Mutakin, Asep Hilmi; Asbaruna, Latifah Wulandari Binti
Digital Transformation Technology Vol. 5 No. 1 (2025): Periode Maret 2025
Publisher : Information Technology and Science(ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/digitech.v5i1.5849

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, kualitas produk, dan emosional terhadap kepuasan konsumen kopi Tota Bika Duo. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data melalui kuesioner. Hasil penelitian menunjukkan bahwa digital marketing, kualitas produk, dan emosional memiliki pengaruh signifikan terhadap kepuasan konsumen kopi Tota Bika Duo. Penelitian ini bertujuan untuk mengkaji pengaruh digital marketing, kualitas produk, dan emosional terhadap kepuasan konsumen kopi Tota Bika Duo. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data melalui kuesioner. Jumlah responden dalam penelitian ini adalah 100 orang. Hasil penelitian menunjukkan bahwa digital marketing, kualitas produk, dan emosional memiliki pengaruh signifikan terhadap kepuasan konsumen kopi Tota Bika Duo. Analisis regresi berganda menunjukkan bahwa koefisien regresi (?) untuk digital marketing adalah 0,35, kualitas produk adalah 0,42, dan emosional adalah 0,28. Hasil ini menunjukkan bahwa digital marketing, kualitas produk, dan emosional memiliki peran penting dalam meningkatkan kepuasan konsumen kopi Tota Bika Duo. Penelitian ini memiliki implikasi praktis bagi perusahaan kopi Tota Bika Duo untuk meningkatkan kepuasan konsumen. Perusahaan dapat meningkatkan upaya digital marketing, memperhatikan kualitas produk, dan memahami emosi konsumen untuk meningkatkan kepuasan konsumen.
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Pengguna Marketplace Shopee Fajri, Hillan Muhammad; Suherman, Jajang
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1413

Abstract

Shopee is a marketplace that is often visited throughout 2023 among other marketplaces, even though Shopee is the most visited marketplace, there are still many complaints experienced by consumers regarding product purchases at Shopee, inconsistent product quality problems and prices that are not in accordance with product quality. This study aims to determine the influence of price and product quality on simultaneous or partial purchase decisions on the Shopee application. The method used in this study is quantitative with the type of primary data and uses data collection techniques in the form of observation, interviews and questionnaires. Meanwhile, the sampling technique is non-probability sampling. The object of the research was the people in Solokanjeruk Village who were active in online shopping on the Shopee marketplace which amounted to 9,622 people with a sample of 100 people. The results of the research of Shopee users in Solokanjeruk Village show that there is a significant influence between the price on the purchase decision of 54.4% for the R2 test and the results of the t-test where the value of t is calculated > t tabel (10.811 > 1.984) meaning that Ha1 is accepted, there is a significant influence between product quality on the purchase decision of 49.9% for the R2 test with the results of the t-test where the t-value is > ttabel (9.889 > 1.984) means that Ha2 is accepted,  and simultaneously there was a significant influence between price and product quality on purchase decisions of 61.9% for the R2 test with the results of the F test where the F value was calculated > F tabel (78.913 > 2.36).
Penerapan AI untuk Deteksi Penyakit Tanaman dan Pestisida Nabati di Desa Kutamandiri Iin, Iin; Suherman, Jajang; Trianto, Topan
Jurnal Pengabdian Tri Bhakti Vol 7 No 1 (2025): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70825/jptb.v7i1.2329

Abstract

This community engagement program aims to utilize Artificial Intelligence technology, specifically ChatGPT, to assist farmers in Kutamandiri Village in identifying plant diseases and formulating botanical pesticides from local plants. Using smartphones and internet access, farmers were guided to describe symptoms found on rice, corn, and sweet potatoes to ChatGPT, which then provided diagnostic suggestions and treatment recommendations. Additionally, ChatGPT was used to explore the chemical properties of local wild plants such as wild turmeric, fingerroot, and galangal, and to obtain practical instructions for making organic pesticides. The results showed that farmers' interactions with AI improved their understanding, independence, and technological adoption in daily agricultural practices. ChatGPT proved to be an effective digital assistant that is responsive and accessible to rural communities. This program demonstrates that AI can serve as a powerful empowerment tool to bridge the information and resource gap in the agricultural sector.
Pengembangan Sumber Daya Melalui Diversifikasi Pangan Olahan Permen Karamel Susu Kambing dengan Menambahkan Jahe Merah sebagai Produk Unggulan Suherman, Jajang; Damayanti, Alpina; Hanafiansyah, Agis; Aditya, Fajar
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.31375

Abstract

Desa Cibungur, Kecamatan Rancakalong, Kabupaten Sumedang memiliki potensi sumber daya lokal berupa susu kambing yang cukup melimpah, namun minat masyarakat dalam mengonsumsinya masih rendah. Diversifikasi pangan dipandang sebagai solusi untuk meningkatkan nilai tambah produk susu kambing melalui pengolahan menjadi permen karamel dengan penambahan jahe merah. Penelitian ini menggunakan pendekatan deskriptif kualitatif melalui studi literatur dan uji organoleptik yang melibatkan 20 panelis. Hasil penelitian menunjukkan bahwa produk permen karamel susu kambing tanpa jahe lebih disukai panelis, terutama pada aspek rasa (4,00), warna (3,60), aroma (4,20), dan tekstur (3,90), dibandingkan produk dengan penambahan jahe. Dari segi gizi, susu kambing memiliki keunggulan berupa kandungan protein (4,36%) dan mineral yang lebih tinggi dibandingkan susu sapi, serta rendah lemak (2,50%). Analisis ekonomi melalui perhitungan titik impas menunjukkan harga produksi sebesar Rp 3.198 per 10 gram, sehingga usaha permen karamel susu kambing jahe ini dinilai layak dikembangkan. Dengan demikian, diversifikasi pangan berbasis susu kambing dapat menjadi inovasi produk unggulan yang berpotensi meningkatkan perekonomian masyarakat Desa Cibungur.
Co-Authors Akmaliah, Miflahul Alpina Damayanti, Alpina Andani, Riva Asbaruna, Latifah Wulandari Binti Datau, Sjahriani Dikka Prasetyo Dwiputrianti, Septiana Fajar Aditya Fajri, Hillan Muhammad Fathianti, Nella Gaol, Selamat Lumban Hanafiansyah, Agis Hasgar A.S., A. Muhammad Hidayat, Freddy Iin, Iin Kusnara, Hasti Pramesti M. Sarusu, Armansyah M.Sarusu, Armansyah Mutakin, Asep Hilmi Oktafiansyah, Okky Pendrian, Okder Rohmanto, Ricky Said Muhamad Rifad Saleh, Sonni Rahmat Saragih, Geofani Milthree Sarusu, Armansyah M. Suarna, Indri Ferdiani Trianto, Topan Yuni Mayanti