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All Journal Jurnal Yudistira Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Retty Afrilia Gautami
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Public Health

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Cerminan Konflik Batin : Perkembangan Identitas Pribumi dalam Film Bumi Manusia Berdasarkan Teori Vygotsky Azizah Azizah; Retty Afrilia Gautami; Astri Carine; Wasilatul Bariroh
Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa Vol. 3 No. 1 (2025): Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/yudistira.v3i1.1601

Abstract

The purpose of understanding Vygotsky’s theory is that we can apply the theory to the Bumi Manusia film or other films and films, we can gain a deeper understanding of this literary work. As well as benefits, Vygotsky’s theory provides us with a powerful tool to understand the complexity of character and social dynamics in the Bumi Manusia film. By looking at how social and cultural interactions shape the minds and identities of individuals, we can explore deeper meanings from this literary work. The research used in this study is a qualitative approach. A qualitative approach is a method that is often used and implemented by groups of researchers in the field of social sciences, including in various other fields of science. A qualitative approach is a research method through a process of understanding based on methods in investigating a phenomenon and a social problem. The data collection technique used in this study is the library or document technique. This technique marks each sentence or paragraph that is considered data, and groups the data and then analyzes it according to the formulation of the problem. The following are the steps for collecting data in this study, namely: reading the research data source, namely the Bumi Manusia film, marking the data in the form of sentence quotes, and collecting data that aims to classify the data according to the concept of genetic structuralism.
Strategi Pemasaran Berbasis Inovasi Kemasan dalam Upaya Memperluas Pangsa Pasar Petis Ikan di Desa Kramat Kusyairi Kusyairi; St Safarina; Retty Afrilia Gautami; Amelia Fatanur Baiti; Ani Nur Faizah
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 3 No. 4 (2025): Oktober: Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v3i4.1102

Abstract

Kramat Village, located in Tlanakan District, Pamekasan Regency, is a coastal area with abundant fisheries resources, one of which is fish paste (petis ikan), a long-standing local product. However, the processing businesses in this village still face challenges, particularly in terms of simple packaging and traditional marketing patterns, making it difficult to compete in modern markets. To address these issues, the Community Service Program (KKN) of Universitas Madura implemented training and mentoring focused on packaging innovation and the introduction of digital marketing strategies. The implementation methods included field observations, interviews with business actors, training to improve product quality, trial application of new packaging, and program evaluation. The results indicated significant improvements in product packaging quality, entrepreneurial skills in branding, and the utilization of social media as a promotional tool. A key achievement was the shift in entrepreneurs’ mindset from merely producing for local consumption to targeting broader markets. The program’s contribution lies in producing more competitive fish paste products, enhancing entrepreneurial literacy among the community, and strengthening the competitiveness of local MSMEs. Therefore, this KKN activity not only creates short-term impacts but also opens opportunities for sustainable community economic development.
Co-Authors Amelia Fatanur Baiti Ani Nur Faizah Astri Carine Azizah Azizah Kusyairi Kusyairi St Safarina Wasilatul bariroh