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All Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Moh Hamzah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Peran Transformasi Digital dan Tantangan Inovasi Terhadap Keberlanjutan UMKM di Indonesia (Studi Literature Review) Moh Hamzah; Ririn Filda Yanti Ningsih; Usasilah Faria Z.A; Milin Umroatul Ummah; Laily Fitriya
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 1 No 2 (2023): Oktober
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v1i2.53

Abstract

This research explores the challenges and opportunities faced by Micro, Small and Medium Enterprises (MSMEs) in implementing information technology (IT) and digitalization. Through a qualitative approach with in-depth interviews with MSME owners and managers in various sectors, the results show that MSMEs experience a number of obstacles such as limited financial resources, lack of technological knowledge, and inadequate infrastructure. However, the use of IT can increase efficiency, productivity and market access for MSMEs. External support such as technology training and subsidies from the government are important factors in overcoming this challenge. This research concludes that digital transformation is the key to increasing the competitiveness of MSMEs in the ever-growing digital era. It is hoped that the recommendations will help MSME owners and policy makers formulate strategies to support IT adoption effectively.
Digitalisasi Ekonomi : Peranan E-Commerce dalam Meningkatkan Daya Saing UMKM Moh Hamzah; Adi Yasin Maulana Azis; Imam Khairuddin; Syafiul Anam; Zainul Qudsi
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 1 (2025): Januari : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i1.1223

Abstract

Digitalization of the economy is an important aspect to be integrated in the business world, especially UMKM, to improve their competitiveness. This qualitative study aims to reveal the importance of implementing technology in the small business sector so that it can grow. This research uses a qualitative method of literature study in which we review several previous studies. The results of this study show that the factors that can improve economic competitiveness are the utilization of technology such as implementing digital marketing that we can access through e-commerce, and technology training, as well as fostering self-awareness to love domestic products. Following up on the findings in this study, optimizing the application of technology in business activities is very important and must be encouraged, so that the small UMKM sector is not left behind and can compete with the business sector above it.
Co-Authors Adi Yasin Maulana Azis Imam Khairuddin Laily Fitriya Milin Umroatul Ummah Ririn Filda Yanti Ningsih Syafiul Anam Usasilah Faria Z.A Zainul Qudsi