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All Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Manajemen Bisnis Digital Terkini Mumtaza: Journal of Community Engagement
Zainul Qudsi
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Digitalisasi Ekonomi : Peranan E-Commerce dalam Meningkatkan Daya Saing UMKM Moh Hamzah; Adi Yasin Maulana Azis; Imam Khairuddin; Syafiul Anam; Zainul Qudsi
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 1 (2025): Januari : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i1.1223

Abstract

Digitalization of the economy is an important aspect to be integrated in the business world, especially UMKM, to improve their competitiveness. This qualitative study aims to reveal the importance of implementing technology in the small business sector so that it can grow. This research uses a qualitative method of literature study in which we review several previous studies. The results of this study show that the factors that can improve economic competitiveness are the utilization of technology such as implementing digital marketing that we can access through e-commerce, and technology training, as well as fostering self-awareness to love domestic products. Following up on the findings in this study, optimizing the application of technology in business activities is very important and must be encouraged, so that the small UMKM sector is not left behind and can compete with the business sector above it.
Peran Manajemen Sumber Daya Manusia dalam Organisasi : Studi Kasus PT Telkom Indonesia Arief Rachman Afandy; Zainul Abidin; Zainul Qudsi; Samsul Arifin; Syafiul Anam
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.693

Abstract

Human resource management (HRDM) is a crucial factor in supporting the success of companies in the digital era which is full of rapid change and global competition. Companies are required to not only adapt to technology, but also be able to build strategic and innovation-oriented MSDM systems. This study aims to examine the strategic role of MSDM in PT Telkom Indonesia (Persero) Tbk in supporting digital transformation and achieving organizational goals. Using a literature study approach, data was obtained from books, scientific journals, company annual reports, and official online sources. The results of the study show that PT Telkom Indonesia manages human resources strategically through various initiatives, such as the Great People Development Program (GPDP), digitization of the Human Capital Management (HCM) system, and strengthening the value-based work culture of "The Telkom Way" which includes Integrity, Enthusiasm, and Totality. This approach has a positive impact on increasing employee engagement, productivity, innovation, and the company's competitiveness in the highly competitive telecommunications industry. In addition, the implementation of digital technologies in HR management, such as the use of analytics platforms for performance measurement and online learning systems, has helped companies in accelerating the internal transformation process. However, challenges such as the digital divide between employees, differences in expectations between generations, and resistance to change are still obstacles that need to be addressed with a more inclusive, adaptive, and employee-well-being-oriented management strategy. This research provides the implication that the integration of technology, organizational culture, and talent development is an important combination in creating a resilient and sustainable HR system. The limitations of the research lie in the literature approach that has not touched the empirical aspect, so it is recommended that there be field studies or in-depth interviews with related parties in the next research to get a more holistic and accurate picture.
Pendampingan UMKM Berbasis Potensi Lokal: Strategi Meningkatkan Daya Saing di Desa Pesisir Besuki Moh Rasidi; Syafiul Anam; Ubaidillah; Muhammad Rizal Ubaidillah; Rizki Alif Ramdhani; Zainul Qudsi; Samsul Arifin
Transformative Service Journal Vol 1 No 2 (2025): Agustus
Publisher : Yayasan Literasi Altruis Khatulistiwa

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) producing fish crackers in Pesisir Village, Besuki District, face several challenges, particularly limited access to computer technology and digital marketing skills. Despite having strong local potential, these MSMEs struggle to promote their products effectively and expand their market reach. This community service program aims to provide assistance based on local potential to enhance the competitiveness of these businesses sustainably. The activities include training in digital marketing strategies, mentoring in the creation of promotional content such as short video reels and digital posters, and facilitating the development of sales networks in regions where the PKM team members reside. The solutions offered are practical and tailored to meet the real needs of MSMEs in improving promotion and efficiency. Preliminary results show an increase in participants’ ability to produce marketing content and the identification of potential distribution partners in several areas. Through a local-potential-based approach and digital technology support, this program is expected to improve the competitiveness, market reach, and ultimately the income of fish cracker MSMEs in a sustainable manner.
Co-Authors Adi Yasin Maulana Azis Arief Rachman Afandy Imam Khairuddin Moh Hamzah Moh Rasidi Muhammad Rizal Ubaidillah Rizki Alif Ramdhani samsul arifin Syafiul Anam Ubaidillah ZAINUL ABIDIN