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All Journal Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Effendi, Azura Abdullah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Cryptocurrency Security Risk: Awareness Among General Public in Malaysia Effendi, Azura Abdullah; Teow, Boon Keong; Teh, Kai Guan; Tan, Yin Ann; Tay, Hsue Li; Tang, Yuxin; Chaudhary, Simran; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i3.3619

Abstract

In the age of digital payments, cryptocurrencies have gained significant attention as an alternative investment option. However, security risks such as phishing, hacking, and fraudulent exchanges present challenges for investors. This study aims to assess the level of awareness among the general public in Malaysia regarding cryptocurrency security risks. A quantitative research method was employed, using a survey questionnaire distributed to 150 Malaysian citizens via social media platforms. The questionnaire explored respondents' knowledge of cryptocurrencies, awareness of security risks, and protective measures such as security programs, two-factor authentication (2FA), and education. The results of the regression analysis show that the installation of security programs, 2FA, and public education are all significant predictors of increased awareness of cryptocurrency security risks, with a combined R² value of 0.523. This suggests that 52.3% of the variance in awareness is explained by these factors. The study concludes that strengthening security measures and providing education can significantly improve public understanding of cryptocurrency risks, leading to safer investment practices. The implications of these findings highlight the need for targeted education and security initiatives to enhance public confidence in cryptocurrency, making digital currency investments more secure.
The Impact of Delivery, Menu Variety, Pricing, Promotion, and Food Quality on Customer Satisfaction: Mediated by Perceived Value Effendi, Azura Abdullah; Hui, Gan Kia; Binti Che Kahar, Intan Azmira; Binti Mohamad Sukeri, Irdina Humaira; Xiang Ming, Irene Lee; Jia Xuan, Jasmine Wong; Vartharaju, Jayaneswari A/P; Joan N, Griselda; Ali, Anees Janee; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i1.3834

Abstract

Foodpanda struggles with delayed deliveries, inconsistent food quality, limited menu variety, and pricing issues, leading to ongoing customer dissatisfaction despite promotional efforts. This study examines the impact of delivery experience, menu variety, pricing perception, promotion, and food quality on customer satisfaction with Foodpanda Malaysia, with customer perceived value as a mediator. A total of 135 respondents were surveyed to investigate how these factors influence customer satisfaction. The results show that Foodpanda's customer satisfaction is driven by delivery experience, pricing perception, food quality, and customer perceived value, with pricing perception being the most influential. Menu variety and promotion type have no significant impact. Delivery experience and pricing perception also indirectly boost satisfaction by enhancing perceived value, whereas menu variety, promotion type, and food quality do not significantly affect perceived value. The study highlights the importance of perceived value as a mediator, offering actionable insights for improving customer experience in the food delivery industry.
Brand Awareness, Ethical Concerns, and Social Influence: Key Drivers of Boycotting Behavior Against Nestlé Yusof, Rosmelisa; Effendi, Azura Abdullah; Binti Abdul Majid, Nur Qistina Diyana; Binti Mohd Firdaus, Nur Sazlein; Binti Muhamad Shukri, Nur Syafiqah; Binti Mohd Hazry, Nur Syazwani; Binti Mohd Amin, Nurdania Delylah; Ali, Anees Janee; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4071

Abstract

Nestlé is the world’s largest food and beverage company founded in 1866 that offer a wide range of products. Nestlé present in 190 countries around the world and its headquarters in Vevey, Switzerland. In today’s global market, there has been boycott movement of Israeli products due to Israeli-Palestinian conflict. Nestlé also affected by this boycott movement since Nestlé’s products is pro-Israel products. The purpose of this study is to examine the relationship between ethical concerns, brand awareness, social influence, and consumer willingness on moral judgement and its impact on boycotting behavior against Nestlé. Data was collected from 100 respondents from various background. Our findings shows that boycotting behavior among consumer against Nestlé significantly influenced by combinations of brand awareness, ethical concerns, social influence, and consumer willingness to boycott. Meanwhile, moral judgement acts as the mediator that links all of these factors to the decision to boycott. These findings can help Nestlé to develop appropriate strategies in addressing consumer concerns and boycotting behavior against Nestlé’s products
Determinants of Trust in E-Wallet Security: A Study Among Malaysian Undergraduates Effendi, Azura Abdullah; Ibrahim, Haslindar; Mathur, Garima; Bhurhanuddeen, Muhammad Faiz Ameen Bin; Azahari, Muhammad Arif Bin; Abdul Rahman, Muhammad Akram Bin; Azizan, Muhammad Hasif Bin; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4335

Abstract

This study examines the key factors influencing trust in e-wallet security among Malaysian undergraduate students. Using an online survey, data were collected from undergraduates across various universities in Malaysia to identify determinants such as perceived security, privacy protection, user interface quality, trust in service providers, regulatory assurance, and prior user experiences. The findings reveal that students’ trust in e-wallet platforms is strongly shaped by their perceptions of data security, platform transparency, and awareness of cybersecurity practices. Platforms offering clear encryption mechanisms, biometric authentication, and prompt responses to fraud incidents tend to generate higher levels of user trust. Despite the widespread adoption of digital payment systems, concerns related to data breaches and the misuse of personal information remain significant. The study underscores the need for continuous improvements in security features, enhanced user education on digital safety, and transparent policy frameworks to strengthen trust in e-wallet systems. These findings offer valuable insights for policymakers, financial institutions, and application developers seeking to foster a secure, reliable, and inclusive digital payment environment for young users in Malaysia, thereby supporting broader goals of digital inclusion and community developmentDeterminants of Trust in E-Wallet Security: A Study Among Malaysian Undergraduates
Hooked Online: Unmasking the Risks of Internet Addiction Among Gen Z Youths Lew, Tek Yew; Effendi, Azura Abdullah; Mathur, Garima; Suthesh, Sashmitha Nair; Muthupalaniappan, Selva Ganesh A/L; Ali, Shahira Binti Akhter; Shao, Xue Wen; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4334

Abstract

With the widespread availability of digital devices and internet access, Gen Z youths are increasingly susceptible to internet addiction. This study investigates the complex and interconnected risks associated with excessive internet use, including mental health challenges, pornography addiction, cyberbullying, and other emerging concerns. Using a quantitative approach through a survey of 150 Gen Z, this paper uncovers significant links between internet addiction and negative outcomes in youth development and daily functioning. The results highlight the pressing need for interventions, policy responses, and awareness initiatives to mitigate the impact of internet addiction and safeguard youth well-being
Co-Authors Abdul Rahman, Muhammad Akram Bin Ali, Anees Janee Ali, Shahira Binti Akhter Azahari, Muhammad Arif Bin Azizan, Muhammad Hasif Bin Bhurhanuddeen, Muhammad Faiz Ameen Bin Binti Abdul Majid, Nur Qistina Diyana Binti Che Kahar, Intan Azmira Binti Mohamad Sukeri, Irdina Humaira Binti Mohd Amin, Nurdania Delylah Binti Mohd Firdaus, Nur Sazlein Binti Mohd Hazry, Nur Syazwani Binti Muhamad Shukri, Nur Syafiqah Chaudhary, Simran Hui, Gan Kia Ibrahim, Haslindar Jia Xuan, Jasmine Wong Joan N, Griselda Kee, Daisy Mui Hung Lew, Tek Yew Mathur, Garima Muthupalaniappan, Selva Ganesh A/L Shao, Xue Wen Suthesh, Sashmitha Nair Tan, Yin Ann Tang, Yuxin Tay, Hsue Li Teh, Kai Guan Teow, Boon Keong Vartharaju, Jayaneswari A/P Xiang Ming, Irene Lee Yusof, Rosmelisa