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All Journal Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan DIMASEKA
Pertiwi, Angelita Titis
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

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Kegiatan Edukasi Keungan Digital Dan Pengelolaan Keuangan Untuk Meningkatkan Kesejahteraan Keuangan UMKM di Kota Salatiga Saraswati, Birgitta Dian; Fevriera, Sotya; Pertiwi, Angelita Titis; Jati, Muhammad Sulistyo; Sasongko, Gatot; Wahyudi, Yustinus
DIMASEKA Vol 2 No 02 (2024): Oktober 2024
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v2i02.197

Abstract

Perdagangan merupakan sektor utama yang mendukung pendapatan Kota Salatiga. Akan tetapi penggunaan teknologi digital dalam usaha pelaku usaha masih rendah. Untuk itu dilakukan kegiatan edukasi keuangan digital dan pengelolaan keuangan untuk meningkatkan kesejahteraan keuangan UMKM. Sebelum edukasi, dilakukan identifikasi tingkat literasi keuangan, keuangan digital dan kesejahteraan keuangan. Berdasarkan 57 peserta dari total 67 peserta yang datang, diketahui bahwa literasi keuangan masih tergolong sedang dan perlu ditingkatkan. Sementara literasi keuangan digital dan kesejahteraan keuangan masih sangat rendah dan perlu dilakukan pendampingan lebih lanjut.
ANALISIS FAKTOR YANG MEMPENGARUHI KETIMPANGAN DISTRIBUSI PENDAPATAN PROVINSI DIY TAHUN 2012-2023 DENGAN PENDEKATAN MODEL MIXED EFFECT Faranisa, Ariadna Aqila; Pertiwi, Angelita Titis; Kawuryan, Istiarsi Saptuti Sri; Fevriera, Sotya
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 1 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i1.1-11

Abstract

The outcomes of development in each region depend on the endowment and management of the area. The differences of development outcomes cause the phenomenon of inequality in income distribution, which can be conceptually observed and measured by the Gini index. This study aims to analyze the influence of the Human Development Index (HDI), the Open Unemployment Rate (OUR), and the Regional Minimum Wage (RMW) on income distribution inequality in the Special Region of Yogyakarta (DIY) Province for the period 2012-2023. This research employs panel data analysis with a mixed effect model and uses Stata 14 as the analytical tool. The study demonstrates that the HDI and OUR variables have a positive and significant impact on income distribution inequality, whereas the RMW variable does not have a significant effect on income distribution inequality in DIY from 2012 to 2023. Although the Gini index in DIY Province is relatively low, the results of the mixed effect model indicate significant inequality across its regencies/ cities. The local government of DIY and other related stakeholders should ensure that education, healthcare, and employment are accessible for all people in DIY.
Merchant Education and Digital Marketing Guidance for SM Snacks and Ribs Corner in Salatiga City Gunarto, Alexandra Nesta Levina; Ardana, Alfario David; Fevriera, Sotya; Pertiwi, Angelita Titis; Putri, Christina Ari Pramono
Bakti Cendana Vol 9 No 1 (2026): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.v9i1.10136

Abstract

This community service activity aims to provide digital marketing training to traders mentored by the Trade Office of Salatiga, offer digital marketing assistance, and create a minimum of 3 digital marketing contents for 2 traders fostered by the Trade Office of Salatiga. This activity was carried out in 3 stages (training, socialization, and mentoring). Digital marketing training activities have been done for all traders fostered by the Salatiga Trade Office. The socialization of mentoring activities was carried out through WhatsApp chat, and then followed up by visiting traders who responded positively. The results of the mentoring successfully encouraged the SM Snacks owner to try digital marketing using Business WhatsApp, and the manager of the Ribs Corner food outlet wanted to try the boost feature on her Business Instagram. Community service activities also help complement SM's Business WhatsApp snack with product catalog features, Anyflip-based digital catalog, and promotional posters, as well as creating 2 video contents to be uploaded to the Ribs Corner business Instagram. Because the team in the mentoring process has developed two social medias, each with minimum of 2 contents for two traders, then it can be concluded that the team has achieved the objectives of the activity.
Co-Authors Ardana, Alfario David Birgitta Dian Saraswati Christina Ari Pramono Putri Faranisa, Ariadna Aqila Gatot Sasongko Gunarto, Alexandra Nesta Levina Istiarsi Saptuti Sri Kawuryan Jati, Muhammad Sulistyo Sotya Fevriera Yustinus Wahyudi