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All Journal Media Wisata Mutiara: Multidiciplinary Scientifict Journal Jurnal Pariwisata dan Perhotelan
Prawiro, Johann Wahyu Hasmoro
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Arts Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Transportation Other

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Peran Media Sosial dalam Meningkatkan Brand Awareness Kafe Cangopi Wildan, Muhammad; Prawiro, Johann Wahyu Hasmoro; Sanjaya, Rendi David
Jurnal Pariwisata dan Perhotelan Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pjpp.v2i2.3500

Abstract

Penelitian ini bertujuan untuk mengkaji peran media sosial dalam meningkatkan brand awareness Kafe Cangopi, yang terletak di Summarecon Digital Center, Gading Serpong, Kabupaten Tangerang. Dalam era digital, media sosial telah menjadi alat pemasaran yang efektif untuk membangun citra merek dan memperkenalkan produk kepada konsumen. Penelitian ini menggunakan metode kuantitatif dengan penyebaran kuesioner kepada responden yang terdiri dari pelanggan yang telah maupun belum mengunjungi Kafe Cangopi. Data dikumpulkan pada 13 Desember 2024 dan dianalisis untuk mengevaluasi sejauh mana media sosial memengaruhi brand awareness kafe. Hasil penelitian menunjukkan bahwa konten promosi atau diskon menjadi daya tarik utama bagi audiens, diikuti oleh foto dan video produk yang menarik perhatian pelanggan. Media sosial Kafe Cangopi terbukti memiliki pengaruh yang signifikan terhadap brand awareness dan membantu konsumen mengenal lebih jauh tentang produk serta merek kafe. Penelitian ini juga menemukan bahwa peningkatan kreativitas dalam pembuatan konten dan pengoptimalan promosi melalui platform TikTok menjadi saran utama dari responden.
Analysis Of Public Perception Towards The Gay Tourism Phenomenon At Seminyak, Bali Prawiro, Johann Wahyu Hasmoro; Gabriele, Jacinda
Mutiara: Multidiciplinary Scientifict Journal Vol. 2 No. 3 (2024): Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v2i3.158

Abstract

This research aims to discover the public’s perception in regards to a growing tourism trend worldwide, which is the gay tourism phenomenon. With growing numbers of the LGBT community worldwide, gay tourism is seen as a tool to increase tourism activities in most of western societies. Bali is seen as the most liberal island among Indonesia’s seventeen thousand islands, its liberal society has accepted the whole concept of gay tourism with rising destinations promoting it capturing a lot of demands. As the largest Muslim country in the world, majority of the Indonesian public does not accept the whole idea of gay tourism being installed in Indonesia, causing different opinions. This research carried out a qualitative approach through direct observations at gay tourism destinations at Seminyak area, Bali, as well as interviews with employees of gay bars, and the general public. Findings revealed that even though it’s a growing trend and the whole concept is getting accepted, most of Indonesia’s general public still does not accept the adaptation of it due to internal and external factors. As a contributor of the economy, it could still be concluded that gay tourism would not be developing in the future for Bali and Indonesia.
Green Tourism as a Form of Sustainable Tourism: Case Study of Nature Tourism Activities at Curug Cilember Bogor Roels, Ni Made Sri Puspa Dewi; Sari, Wiwik Nirmala; Prawiro, Johann Wahyu Hasmoro
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.776

Abstract

Curug Cilember is one of the destinations that carries the concept of nature tourism. Nature tourism is a form of green tourism, which is an environmentally friendly tourism activity. The tourist attractions owned by Curug Cilember are the uniqueness of seven waterfalls in one area and a butterfly conservation park. The purpose of this study is to identify the natural tourist attractions in the Curug Cilember. The research method used is qualitative research with an exploratory approach. Data collection methods through observation, interviews, and documentation. Determination of informants with purposive sampling, which involved five informants from the manager. The results of this study show that Curug Cilember has implemented green tourism with sustainable management. The area is managed by the Jogjogan Village community by maintaining the ecosystem. Socio-cultural sustainability by maintaining myths that are believed, and environmental sustainability by implementing conservation of the sustainability of flora and fauna diversity. The category of nature tourism activities in the Curug Cilember Forest Tourism Area has met five aspects, starting from the information aspect, the diversity aspect, beauty and uniqueness, the adventure of living animals and cross-nature adventures. Natural tourism activities such as natural conditions, topography and ecology, as well as the uniqueness of flora and fauna, support Curug Cilember as a green image destination.  
Analysis Of Public Perception Towards The Gay Tourism Phenomenon At Seminyak, Bali Prawiro, Johann Wahyu Hasmoro; Gabriele, Jacinda
Mutiara: Multidiciplinary Scientifict Journal Vol. 2 No. 3 (2024): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v2i3.158

Abstract

This research aims to discover the public’s perception in regards to a growing tourism trend worldwide, which is the gay tourism phenomenon. With growing numbers of the LGBT community worldwide, gay tourism is seen as a tool to increase tourism activities in most of western societies. Bali is seen as the most liberal island among Indonesia’s seventeen thousand islands, its liberal society has accepted the whole concept of gay tourism with rising destinations promoting it capturing a lot of demands. As the largest Muslim country in the world, majority of the Indonesian public does not accept the whole idea of gay tourism being installed in Indonesia, causing different opinions. This research carried out a qualitative approach through direct observations at gay tourism destinations at Seminyak area, Bali, as well as interviews with employees of gay bars, and the general public. Findings revealed that even though it’s a growing trend and the whole concept is getting accepted, most of Indonesia’s general public still does not accept the adaptation of it due to internal and external factors. As a contributor of the economy, it could still be concluded that gay tourism would not be developing in the future for Bali and Indonesia.
Co-Authors Gabriele, Jacinda Muhammad Wildan Roels, Ni Made Sri Puspa Dewi Sanjaya, Rendi David