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All Journal Empiricism Journal West Science Social and Humanities Studies
Kaligis, Ervina
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Humanities Chemistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Penerapan Strategi Pemasaran Melalui Media Sosial untuk Meningkatkan Penjualan Produk Fashion Mokoagow, Sitty S.; Kaligis, Ervina
Empiricism Journal Vol. 5 No. 2: December 2024
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/ej.v5i2.2167

Abstract

Penelitian ini mengkaji penerapan strategi pemasaran media sosial untuk meningkatkan keterlibatan pelanggan dan penjualan produk fashion di Toko Arfah, sebuah UMKM di Kotamobagu. Dengan mengoptimalkan konten visual, memanfaatkan iklan berbayar yang terarah, Toko Arfah berhasil memperluas jangkauan audiens dan meningkatkan loyalitas pelanggan. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data berupa wawancara mendalam dan dokumentasi. Penelitian ini akan menggunakan data yang dikumpulkan dari umpan balik pelanggan melalui platform media sosial seperti Facebook. Hasil penelitian menunjukkan dampak signifikan kampanye media sosial terhadap keterlibatan pelanggan dan kinerja penjualan. Studi ini memberikan wawasan berharga bagi UMKM lain yang ingin mengoptimalkan strategi pemasaran digital mereka dengan menyelaraskan konten sesuai dengan preferensi pelanggan Kotamobagu. Hasil ini menegaskan pentingnya konten visual dan interaksi pelanggan dalam membangun kepercayaan merek dan mendorong penjualan. The Implementation of Social Media Marketing Strategies to Increase Fashion Product Sales AbstractThis study examines the implementation of social media marketing strategies to enhance customer engagement and product sales for Arfah Store, an MSME in Kotamobagu. By optimizing visual content and utilizing targeted paid advertisements, Arfah Store successfully expanded its audience reach and improved customer loyalty. This research employs a qualitative method, with data collection techniques including in-depth interviews and documentation. The study uses data gathered from customer feedback on social media platforms like Facebook. The results indicate a significant impact of social media campaigns on customer engagement and sales performance. This study provides valuable insights for other MSMEs aiming to optimize their digital marketing strategies by aligning content with the preferences of Kotamobagu customers. The findings emphasize the importance of visual content and customer interaction in building brand trust and driving sales.
Analysis of the Effect of Pricing Policy, Investment Decision Making, and Service Quality on Financial Performance in Financial Services Companies in West Java Kaligis, Ervina; Judijanto, Loso; Irdhayanti, Efa
West Science Social and Humanities Studies Vol. 2 No. 02 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i02.684

Abstract

This research investigates the intricate interplay between pricing policy, investment decision-making, service quality, and financial performance within financial services companies in West Java. Employing a quantitative research design, data was collected from 152 companies through a structured survey and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The measurement model confirmed the reliability and validity of the chosen indicators, while the structural model unveiled significant relationships. Results indicate that strategic pricing policies, informed investment decisions, and high service quality positively influence financial performance. The synergistic effect of integrating these elements contributes to a comprehensive understanding of the strategic dynamics in West Java's financial services sector.
Co-Authors Irdhayanti, Efa Judijanto, Loso Mokoagow, Sitty S.