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All Journal Formosa Journal of Applied Sciences (FJAS)
Talu, Sarlince
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Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

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The Effect of Price, Product Variety and Customer Experience on Repurchase Intention Repurchase of Selsun Shampoo Products on the Shopee E-Commerce Platform Talu, Sarlince; Widarta, Widarta
Formosa Journal of Applied Sciences Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i6.9890

Abstract

Purposive random sampling was used to obtain 97 samples for the study. The research findings show that: 1. Price has no visible impact on the desire to repurchase Selsun shampoo products on the Shopee e-commerce platform; 2. Product Variety has no visible impact on the desire to repurchase Selsun shampoo products on the Shopee e-commerce platform; 3. Customer Experience significantly increases the desire to repurchase Selsun shampoo products on the Shopee e-commerce platform; and 4. Price, Product Variety, and Customer Experience significantly increase the desire to repurchase Selsun shampoo products on the Shopee e-commerce platform. Price, Product Variety, and Customer Experience together influence the desire to repurchase Selsun shampoo products on the Shopee e-commerce platform.
Co-Authors Widarta, Widarta