Formosa Journal of Applied Sciences (FJAS)
Vol. 3 No. 6 (2024): June 2024

The Effect of Price, Product Variety and Customer Experience on Repurchase Intention Repurchase of Selsun Shampoo Products on the Shopee E-Commerce Platform

Talu, Sarlince (Unknown)
Widarta, Widarta (Unknown)

Article Info

Publish Date
04 Jul 2024

Abstract

Purposive random sampling was used to obtain 97 samples for the study. The research findings show that: 1. Price has no visible impact on the desire to repurchase Selsun shampoo products on the Shopee e-commerce platform; 2. Product Variety has no visible impact on the desire to repurchase Selsun shampoo products on the Shopee e-commerce platform; 3. Customer Experience significantly increases the desire to repurchase Selsun shampoo products on the Shopee e-commerce platform; and 4. Price, Product Variety, and Customer Experience significantly increase the desire to repurchase Selsun shampoo products on the Shopee e-commerce platform. Price, Product Variety, and Customer Experience together influence the desire to repurchase Selsun shampoo products on the Shopee e-commerce platform.

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Journal Info
Formosa Journal of Applied Sciences (FJAS)
Website

Abbrev

fjas

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

Description

Formosa Journal of Applied Sciences (FJAS) seeks to propose and disseminate the knowledge by publishing original research findings and novelties, review articles and short communications in the wide spectrum of applied sciences. Scope of the journal includes: Biology, chemistry, physics, ...