Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Napitupulu, Imelda Solagracia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital Marketing Promotion Strategy Bank Central Asia Tbk (BCA) Napitupulu, Imelda Solagracia; Gunarto, Muji; Helmi, Sulaiman
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v3i4.12687

Abstract

This research aims to analyze the digital marketing promotion strategy carried out by BCA Bank in increasing brand awareness and customer engagement. Using a qualitative descriptive approach, this study analyzes the use of various digital platforms such as social media, official websites, and mobile banking applications to deliver marketing messages. The results show that Bank BCA successfully utilizes an omnichannel strategy that integrates various digital platforms to provide a consistent and engaging experience for customers. The “Sharing Stories with BCA” campaign successfully increased user interaction and brand awareness. However, challenges included differences in preferences between customer segments and changes in social media algorithms that affected content visibility. This research suggests that Bank BCA should improve content personalization by leveraging artificial intelligence (AI) technology and customer preference analysis to create more relevant and effective campaigns.
Co-Authors Muji Gunarto Sulaiman Helmi