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All Journal Jurnal Abdi Insani Triwikrama: Jurnal Ilmu Sosial
Prasetyo, Gunawan
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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NOSTALGIA BUDAYA POLITIK STRATEGI KAMPANYE RANO KARNO MELALUI CITRA “SI DOEL” PERSPEKTIF KONSTRUKSI SOSIAL REALITAS Yolanda, Asti Tresna; Prasetyo, Gunawan; Purnomo, Marlinda Irwanti
Triwikrama: Jurnal Ilmu Sosial Vol. 6 No. 7 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v6i7.9730

Abstract

Budaya politik di Indonesia terutama melalui pemanfaatan simbol budaya populer dan nostalgia, berperan penting dalam membentuk perilaku pemilih dan meningkatkan elektabilitas kandidat politik. Metode penelitian ialah kualitatif dengan desain studi kasus. Kerangka teori yang digunakan adalah konstruksi sosial realitas untuk memahami eksternalisasi, objektivasi, dan internalisasi citra "Si Doel" dalam nostalgia budaya politik. Pengumpulan data dengan cara observasi materi kampanye dan analisis dokumen. Analisis isi dan triangulasi data digunakan untuk memastikan validitas temuan dengan membandingkan berbagai sumber informasi, yang membantu memahami dampak nostalgia budaya pada pemilih. Temuan penelitian ini adalah strategi kampanye Rano Karno melalui citra "Si Doel" berhasil memanfaatkan proses konstruksi sosial realitas, di mana eksternalisasi, objektivasi, dan internalisasi berperan penting dalam membentuk persepsi masyarakat.
PENINGKATAN KUALITAS PRODUK INDUSTRI RUMAH TANGGA BLACK GARLIC MELALUI ALAT FERMENTASI EFISIEN DAN KEMASAN MODERN Prabowoputra, Dandun Mahesa; Prasetyo, Gunawan; Pasha, Muhammad; Nurhidayat, Akhlis Rahman Sari; Lenggana, Bhre Wangsa; Yani, Ameliyana Rizky Syamara Putri Akhmad
Jurnal Abdi Insani Vol 13 No 1 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i1.3446

Abstract

Home industries play a strategic role in supporting local economic growth and community empowerment. One of the leading products from these industries is black garlic, known for its high health benefits. However, the quality of black garlic products from these industries is often suboptimal due to limited efficient fermentation technology and a lack of modern packaging that can attract market interest. Therefore, this program is designed to improve the quality of black garlic products through the development of efficient fermentation equipment and the implementation of modern packaging. The main objective of this program is to increase production capacity, quality consistency, and the competitiveness of black garlic products from these industries, with aspects of aesthetics, functionality, and clear product information, such as health benefits and natural production processes. Training is provided to home business owners to improve their skills in operating new fermentation equipment and adopting modern packaging techniques. The mentoring activities include training in digital marketing strategies, social media, and packaging design. The program's outcomes include increased production process efficiency, consistent black garlic quality, and product added value through modern packaging. The expected long-term impact is increased household income, market expansion, and a strengthened position of the home industry in the local economy. With an approach focused on integrating simple technology, design innovation, and marketing strategies, this program supports the sustainability of home industries based on local wisdom. Through this program, it is hoped that synergy will be created between business actors, academics, and the government to strengthen an innovative and highly competitive home industry ecosystem, while simultaneously making a tangible contribution to sustainable local economic development.
Co-Authors Lenggana, Bhre Wangsa Nurhidayat, Akhlis Rahman Sari Pasha, Muhammad Purnomo, Marlinda Irwanti Yani, Ameliyana Rizky Syamara Putri Akhmad Yolanda, Asti Tresna