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All Journal Jurnal Ilmu Komunikasi Triwikrama: Jurnal Ilmu Sosial Jurnal Ilmu Komunikasi dan Sosial Politik
Wandra Adhira
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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ANALISIS FITUR PENGGUNA SHOPEE PAYLATER TERHADAP KEPUASAN PELANGGAN (STUDI KASUS MAHASISWA JURUSAN ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL UNIVERSITAS ISLAM NEGERI SUMATERA UTARA) Regina Evi Sagita Br Sembiring; Muhammad Raihan Riza; Annisa Rosa Mora Harahap; Wandra Adhira; Nova Natasha; Nursapia Harahap
Triwikrama: Jurnal Ilmu Sosial Vol. 6 No. 12 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v6i12.10418

Abstract

Shopee sebagai aplikasi mobile platform e-commerce 3 teratas di indonesia, didorong untuk selalu melakukan terobosan terbaru terhadap fitur-fitur yang mereka sediakan termasuk di bidang sistem pembayaran. Metode pembayarannya bisa dicicil dengan tenor pinjaman tertentu tanpa menggunakan kartu kredit, dengan tujuan memudahkan penggunaannya dalam memenuhi setiap keperluan hidupnya. Hal ini berarti paylater memiliki keunggulan memberikan kemudahan kepada para pengguna, karena hanya memerlukan gawai dan internet yang sudah dimiliki dalam pengguna, dan tidak memerlukan kartu untuk bertransaksi. Penelitian ini menggunakan metode penelitian kualitatif yaitu pada pendekatan studi kasus. Teknik pengumpulan data yang dilakukan ialah observasi, dan wawancara mendalam, Penelitian ini diawali dengan melakukan pengumpulan data dan tinjauan pustaka terkait dengan layanan Shopee PayLater, Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan fitur Shopee PayLater terhadap kepuasan pelanggan di Shopee.
Strategi Komunikasi Public Relations saat Magang Mahasiswa UINSU di Biro Administrasi Pembangunan Kantor Gubernur SUMUT Hasan Sazali; Wandra Adhira; Nova Natasha
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2344

Abstract

This research analyzes the public relations communication strategies implemented by the Development Administration Bureau at the North Sumatra Governor's Office during field work practices (PKL). PKL provides an opportunity for students to understand communication management between government and society. Using qualitative methods with a case study approach, this research collects data through in-depth interviews, observations and documentation studies related to communication policies. The research results show that the communication strategy used involves two-way communication, effective use of social media, and application of the principle of transparency in every communication activity. This approach helps increase public engagement and strengthen people's trust in government. It is hoped that these findings can contribute to the development of more effective public relations communication strategies in government, especially at the provincial level, in order to improve harmonious relations between government and society.
Peran Jurnalistik dan Kehumasan Digital Akun Youtube Agak Laen dalam Meningkatkan Antusiasme Penonton Wandra Adhira; Muhammad Yoserizal Saragih
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4367

Abstract

This article explores the role of digital journalism through public relations strategies in increasing audience enthusiasm for the film Agak Laen via the Agak Laen Official YouTube channel. The urgency of this study lies in the importance of understanding how digital communication and public relations approaches can shape emotional engagement, expand promotional reach, and build audience communities in the era of social media. This research employs a qualitative method using a case study approach. Data were collected through in-depth interviews with eight informants, participatory observation, and digital content documentation. The findings reveal that promotional content such as behind-the-scenes footage, podcasts, use of local dialects, and actor involvement foster emotional closeness and audience participation. The discussion is grounded in the Diffusion of Innovations theory and Viral Marketing, showing that authentic and emotional digital strategies accelerate film adoption and trigger viral effects through social interaction. The YouTube channel serves not only as a promotional medium but also as a participatory communication agent that shapes positive perceptions and loyalty toward the film. In conclusion, the synergy of local narratives, consistent content, and digital interactivity forms a new, effective promotional model in Indonesia's digital film industry, serving as a strategic reference for contemporary film communication management.
Co-Authors Annisa Rosa Mora Harahap Hasan Sazali Muhammad Raihan Riza Muhammad Yoserizal Saragih Nova Natasha Nursapia Harahap Regina Evi Sagita Br Sembiring