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All Journal Cantaka: Jurnal Ilmu Ekonomi dan Manajemen
Ramanda, Bima
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Electronic Word of Mouth dan Kualitas Produk Terhadap Repurchase Intentions Konsumen Pada Produk Kopi Keliling Merek Segelas Pada Mahasiswa Universitas Sumatera Utara Ramanda, Bima; Narwastu Sianturi, Isabel; Syafitri Lubis, Putri Nur; Tampubolon, Claudia Yonika; Hutajulu, Johansen
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 2 No. 2 (2024): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v2i2.222

Abstract

In the digital era, consumer decisions are increasingly influenced by online information, including Electronic Word of Mouth (E-WOM). At the same time, product quality remains a key factor in determining customer satisfaction and loyalty. This study analyzes how E-WOM and product quality affect repurchase intentions for Segelas mobile coffee products, particularly among students at the University of North Sumatera. Using a quantitative explanatory approach with 100 respondents, the study found that product quality significantly enchances repurchase intentions, while E-WOM has a smaller and statistically insignificant effect. These findings highlight the importance of product quality in encouraging repeat purchases. The study suggests that business owners focus on improving product quality to retain customers.
Pengaruh Country Of Origin dan Label Halal Terhadap Minat Beli Ulang Konsumen Muslim pada Produk Mi Instan Impor Merek Samyang di Kota Medan Ramanda, Bima; Dirbawanto, Nana Dyki; Siregar, Onan Marakali; Adlina, Hafiza
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 3 No. 1 (2025): Juni
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v3i1.407

Abstract

The dominance of local products has intensified competition in Indonesia’s instant noodle industry, pushing imported brands such as Samyang to innovate in order to attract consumers, including Muslim customers. This study aims to analyze the influence of country of origin and halal label on Muslim consumers’ repurchase intention of imported Samyang instant noodles.The research employed a quantitative method with an associative approach. A total of 96 respondents were selected using purposive sampling. Data were collected through questionnaires and literature studies.The results indicate that both country of origin and halal label significantly influence repurchase intention, both partially and simultaneously. The coefficient of determination shows a moderate strong relationship with R = 0.653. Meanwhile, the adjusted R square value of 39.1% indicates that the two variables contribute to repurchase intention, while the remaining 60.9% is influenced by other factors beyond the scope of this study.
Co-Authors Hafiza Adlina Hutajulu, Johansen Nana Dyki Dirbawanto, Nana Dyki Narwastu Sianturi, Isabel Siregar, Onan Marakali Syafitri Lubis, Putri Nur Tampubolon, Claudia Yonika