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Perception of the Buying Choice of Sanitary Towels among Female Students of Caleb University, Lagos Akin-Odukoya, Omolara; Okunade, Joshua Kayode; Akande, Emme; Serah, Chukwuemeka
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 4 (2024): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i4.7975

Abstract

This study examines the factors influencing the purchasing decisions of sanitary towels among femalestudents at Caleb University. The research aims to identify key determinants such as price, brandpreference, product quality, availability, and packaging that impact the students' choices. Data will begathered through surveys and interviews with a diverse group of female students from different academiclevels. The findings provide valuable insights into the consumer behavior of this demographic, helping totailor more effective marketing strategies for sanitary towel brands.The research explores the role of peerinfluence, advertising, and personal experiences in shaping brand loyalty among the students. Byunderstanding these elements, the study seeks to offer recommendations to manufacturers and retailers onhow to improve product offerings and marketing tactics to better meet the needs of female students atCaleb University. The results of this study will contribute to a broader understanding of consumerpreferences in the personal hygiene sector, particularly within the context of a young, educated femalepopulation.
Media Silence on Suicide in Nigeria's News Coverage Okunade, Joshua Kayode; Amaechi, Deborah Onyinyechi; Olopha, Anthony; Aondover, Eric Msughter
Feedback International Journal of Communication Vol. 2 No. 2 (2025): June 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i2.157

Abstract

Suicide is a pressing public health concern in Nigeria, yet the extent to which it is reported in the media remains unclear. The mass media serves a critical role in shaping public awareness and framing social issues. This study explores how suicide cases are reported by Nigerian online newspapers and whether such coverage aligns with the media’s social responsibility. Using a quantitative content analysis method, the study examined suicide-related articles published in The Punch and The Guardian online editions between April and December 2019. A total of 540 newspaper issues (270 from each outlet) were analyzed using purposive sampling. Data were categorized based on story frequency, genre, paragraph length, and number of deaths reported. Theoretical framing was guided by Agenda-Setting Theory, Cultivation Theory, and Social Responsibility Theory. A total of 75 suicide-related stories were identified. Most were brief (1–10 paragraphs) and appeared in the metro section, with little investigative or thematic depth. The Punch contributed more stories (57.3%) compared to The Guardian (42.7%). Despite the high number of suicides in Nigeria, the overall media coverage was found to be minimal and inconsistent. Findings suggest significant underreporting and a lack of meaningful engagement with suicide as a societal issue. The media has not fulfilled its role in setting the public agenda or cultivating awareness. Suicide is often framed episodically rather than thematically, limiting its visibility as a public health concern. This undermines the media’s potential to educate, warn, and mobilize action against suicide. The study concludes that Nigerian newspapers have not adequately reported on suicide, failing to meet the standards of socially responsible journalism. Broader media monitoring and audience-focused research are needed to understand the full impact of media coverage on suicide perception and prevention.