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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Akin-Odukoya, Omolara
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Perception of the Buying Choice of Sanitary Towels among Female Students of Caleb University, Lagos Akin-Odukoya, Omolara; Okunade, Joshua Kayode; Akande, Emme; Serah, Chukwuemeka
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 4 (2024): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i4.7975

Abstract

This study examines the factors influencing the purchasing decisions of sanitary towels among femalestudents at Caleb University. The research aims to identify key determinants such as price, brandpreference, product quality, availability, and packaging that impact the students' choices. Data will begathered through surveys and interviews with a diverse group of female students from different academiclevels. The findings provide valuable insights into the consumer behavior of this demographic, helping totailor more effective marketing strategies for sanitary towel brands.The research explores the role of peerinfluence, advertising, and personal experiences in shaping brand loyalty among the students. Byunderstanding these elements, the study seeks to offer recommendations to manufacturers and retailers onhow to improve product offerings and marketing tactics to better meet the needs of female students atCaleb University. The results of this study will contribute to a broader understanding of consumerpreferences in the personal hygiene sector, particularly within the context of a young, educated femalepopulation.
Influence of Crisis Communication Strategies on Public Perception of Organisations: A Study of Caleb University Adeyemi, Adefisola; Falobi, Funmi; Akin-Odukoya, Omolara; Onyejelem, Timothy Ekeledirichukwu; Ridwan, Muhammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 4 (2024): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i4.8000

Abstract

Effective crisis communication plays a crucial role in preserving an organization’s reputation during significant national or even internal crises in the organisation. This study investigates the impact of crisis communication strategies on the public perception of an organization, focusing on Caleb University. The research delves into how effective crisis communication practices influence how the public views an organization during challenging times. By analysing the specific strategies employed by Caleb University in managing crises and their subsequent effects on public perception, this study aims to provide valuable insights into the importance of communication strategies in shaping public opinion and maintaining organizational reputation. In this study, the positivist approach of research design was adopted, which informed the choice of survey method. Questionnaire was used as an instrument of data collection. The population of the study consist of students in the Department of Mass Communication, Caleb University from which a sample of 200 respondents were drawn based on the principle of stratified sampling. The findings of this study revealed that there is a positive influence of crisis communication on the public perception of crisis events and illustrates that adopting effective crisis communication strategies during crises delivers improved outcomes. The study concludes that Effective crisis communication at Caleb University would rely on preemptive planning, clear and transparent messaging, a designated crisis response team, and continuous engagement with all stakeholders.
Co-Authors Adeyemi, Adefisola Akande, Emme Falobi, Funmi Muhammad Ridwan Okunade, Joshua Kayode Onyejelem, Timothy Ekeledirichukwu Serah, Chukwuemeka