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All Journal Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Akande, Emme
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Perception of the Buying Choice of Sanitary Towels among Female Students of Caleb University, Lagos Akin-Odukoya, Omolara; Okunade, Joshua Kayode; Akande, Emme; Serah, Chukwuemeka
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 4 (2024): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i4.7975

Abstract

This study examines the factors influencing the purchasing decisions of sanitary towels among femalestudents at Caleb University. The research aims to identify key determinants such as price, brandpreference, product quality, availability, and packaging that impact the students' choices. Data will begathered through surveys and interviews with a diverse group of female students from different academiclevels. The findings provide valuable insights into the consumer behavior of this demographic, helping totailor more effective marketing strategies for sanitary towel brands.The research explores the role of peerinfluence, advertising, and personal experiences in shaping brand loyalty among the students. Byunderstanding these elements, the study seeks to offer recommendations to manufacturers and retailers onhow to improve product offerings and marketing tactics to better meet the needs of female students atCaleb University. The results of this study will contribute to a broader understanding of consumerpreferences in the personal hygiene sector, particularly within the context of a young, educated femalepopulation.
Perception and Use of Social Media as News Sources by Undergraduate Students of Caleb and Leadcity Universities Akande, Emme; Falobi, Funmi; Akin-Odukoya, Omolara Oluwabusayo; Ajasa, Omobolarinwa; Ridwan, Muhammad
Budapest International Research and Critics in Linguistics and Education (BirLE) Journal Vol 7, No 4 (2024): Budapest International Research and Critics in Linguistics and Education, Novemb
Publisher : BIRCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birle.v7i4.7984

Abstract

Social media enable users to engage with others and present themselves selectively to a wide or specific audience. These platforms enable real-time interaction and content creation, which are valued by users. Social media has significantly impacted how people socialise and connect on a global scale, bringing about significant changes in social dynamics. This study examines the perception and use of social media as news sources by undergraduate students of Caleb and Leadcity universities students. The research has the following objectives: to examine patterns of mass communication undergraduates’ use social media, to identify what factors motivate mass communication undergraduates to use social media and to determine the perceptions of mass communication undergraduates about social media. The research made use of Media Richness Theory. The purposive sampling method was used for this study. The population of the study consisted of all mass communication undergraduate students of Caleb University and Leadcity University and 400 questionnaires were distributed to the respondents. The study discovered that a large number of people make-use of social media regularly and spend nothing less than an hour every-day. The study also discovered that most students use social media for timely updated information, they use it to communicate regularly. Equally, the students also used it for alternative view points on an issue.
Co-Authors Ajasa, Omobolarinwa Akin-Odukoya, Omolara Akin-Odukoya, Omolara Oluwabusayo Falobi, Funmi Muhammad Ridwan Okunade, Joshua Kayode Serah, Chukwuemeka