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All Journal Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Adewale, Olugbenga Charles
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Public Relations and Media Role in Peace Building in Nigeria Maiwada, Abdullahi Aliyu; Aondover, Perpetua Ogechi; Adewale, Olugbenga Charles; Falobi, Funmi; Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 1 (2025): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i1.8028

Abstract

Public relations (PR) and media play crucial roles in peacebuilding in Nigeria, a nation with a diverse cultural, religious, and political landscape. In a country where ethno-religious conflicts, political tensions, and socio-economic disparities often lead to unrest, strategic PR and media efforts can foster dialogue, promote understanding, and build sustainable peace. The paper argues that PR professionals facilitate dialogue among conflicting parties by creating platforms for engagement, understanding, and negotiation. They design campaigns that promote mutual respect and tolerance. By sharing transparent and accurate information, PR efforts can bridge gaps between communities and institutions, fostering trust. PR and media are pivotal in shaping narratives, fostering dialogue, and building consensus in peacebuilding processes. By addressing challenges and adopting inclusive, transparent, and ethical approaches, these tools can significantly contribute to a more harmonious Nigeria. Conflicts are becoming more complex in more institutions and are involving multiple issues as well. Handling such conflicts enhance the client’s ability to function successfully in a volatile environment. In other words, more organizations have the potential for conflict that needs to be resolved than ever before. Skills are needed by public relations managers to evaluate the divergent interests of different groups to formulate alternatives that will satisfy the parties involved in the dispute. The paper concludes that PR and media work together to suppress divisive narratives by promoting content that emphasizes shared values and diversity. In times of unrest, PR teams communicate clear, accurate, and timely information to mitigate panic and prevent escalation. Media organizations must adopt conflict-sensitive reporting, avoiding sensationalism and inflammatory language.
Community Awareness and Government Response to Cholera Outbreaks in Borno State Airaoje, Ojemeiri Karl; Akintayo, Atinuke Olubukade; Adewale, Olugbenga Charles; Obada, Aruaye Afeye
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 2 (2025): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i2.8058

Abstract

Cholera remains a major public health concern in many developing regions, particularly in areas affected by conflict, displacement, and inadequate sanitation. Borno State, located in Northeastern Nigeria, has experienced recurrent cholera outbreaks due to a combination of factors, including poor access to clean water, overcrowded internally displaced persons (IDP) camps, and fragile healthcare infrastructure. Young adults (18-30 years) and children under 18 account for the majority of cases, with a slight predominance of females (53%) due to increased water-related activities. This study highlights key outbreak drivers, including contaminated water sources, lack of sanitation facilities, and low awareness of cholera prevention measures. Findings indicate that 48.7% of residents rely on untreated well water, 68.4% lack toilet access, and only 23.5% practice regular handwashing, contributing to recurrent outbreaks. In addition, limited vaccination coverage (22%) and knowledge gaps about cholera transmission and symptoms further increase vulnerability to annual cholera outbreaks. To mitigate future outbreaks, the study recommends improving water supply and treatment, enhancing sanitation infrastructure, and promoting hygiene education. Expanding cholera vaccination campaigns and strengthening community health education initiatives are also critical. Government agencies and public health stakeholders must prioritize these interventions to reduce cholera incidence and improve overall public health resilience in Jere LGA.
The Use of Sign Language in News Presentations for Hearing Impaired Viewers to Promote Sustainable and Inclusive Media Akintayo, Atinuke Olubukade; Ezeoye, Chukwuemeka Samuel; Akintaro, Mobolaji Grace; Adewale, Olugbenga Charles
Budapest International Research and Critics in Linguistics and Education (BirLE) Journal Vol 9, No 1 (2026): Budapest International Research and Critics in Linguistics and Education, Februa
Publisher : BIRCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birle.v9i1.8167

Abstract

Inclusive media create a platform for all audiences, including persons with disabilities especially those with hearing impairment challenge. It is against this backdrop this study investigates the use of sign language in news presentations to promote sustainable and inclusive media for the hearing impaired at Wesley School, Surulere, Lagos, Nigeria. The objectives were to: investigate the types of stations that use sign language and their impact on deaf viewers, evaluate how sign language in new presentation helps deaf viewers at Wesley school access information and suggest ways to improve the use of sign language in Nigerian news for inclusivity and overcome accessibility challenges. The study utilized a survey targeting 200 members at Wesley Schools, including students, teachers, parents, and staff who rely on Nigerian Sign Language. The sample size of 200 participants were selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using qualitative analysis to capture opinions and experiences. Findings revealed that integrating Nigerian Sign Language in news presentation significantly enhances comprehension among deaf viewers. The study also found that accessible news formats foster sustained engagement and social inclusion, with long-term benefits including increased participation in civic and community activities. The study concluded that consistent sign language used in news presentations is essential for inclusivity, recommending that Sign-interpreted news must be introduced to the curriculum of hearing-impaired schools to promote understanding and involvement in the media literacy process. It is the responsibility of regulatory institutions to agree on using sign language or sign language interpretation in televised news as a norm in inclusive communication. Television stations need to have a culture of allocating sign language interpreters whenever it comes to delivering news to its viewers regularly in order to give the deaf population a chance to access important information, particularly relating to health and government policies.
Co-Authors Airaoje, Ojemeiri Karl Akintaro, Mobolaji Grace Akintayo, Atinuke Olubukade Aondover, Perpetua Ogechi Ezeoye, Chukwuemeka Samuel Falobi, Funmi Maiwada, Abdullahi Aliyu Obada, Aruaye Afeye Onyejelem, Timothy Ekeledirichukwu