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All Journal Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Budapest International Research in Exact Sciences (BirEx Journal)
Falobi, Funmi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Physics Social Sciences Transportation Other

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Public Relations and Media Role in Peace Building in Nigeria Maiwada, Abdullahi Aliyu; Aondover, Perpetua Ogechi; Adewale, Olugbenga Charles; Falobi, Funmi; Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 1 (2025): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i1.8028

Abstract

Public relations (PR) and media play crucial roles in peacebuilding in Nigeria, a nation with a diverse cultural, religious, and political landscape. In a country where ethno-religious conflicts, political tensions, and socio-economic disparities often lead to unrest, strategic PR and media efforts can foster dialogue, promote understanding, and build sustainable peace. The paper argues that PR professionals facilitate dialogue among conflicting parties by creating platforms for engagement, understanding, and negotiation. They design campaigns that promote mutual respect and tolerance. By sharing transparent and accurate information, PR efforts can bridge gaps between communities and institutions, fostering trust. PR and media are pivotal in shaping narratives, fostering dialogue, and building consensus in peacebuilding processes. By addressing challenges and adopting inclusive, transparent, and ethical approaches, these tools can significantly contribute to a more harmonious Nigeria. Conflicts are becoming more complex in more institutions and are involving multiple issues as well. Handling such conflicts enhance the client’s ability to function successfully in a volatile environment. In other words, more organizations have the potential for conflict that needs to be resolved than ever before. Skills are needed by public relations managers to evaluate the divergent interests of different groups to formulate alternatives that will satisfy the parties involved in the dispute. The paper concludes that PR and media work together to suppress divisive narratives by promoting content that emphasizes shared values and diversity. In times of unrest, PR teams communicate clear, accurate, and timely information to mitigate panic and prevent escalation. Media organizations must adopt conflict-sensitive reporting, avoiding sensationalism and inflammatory language.
Influence of Crisis Communication Strategies on Public Perception of Organisations: A Study of Caleb University Adeyemi, Adefisola; Falobi, Funmi; Akin-Odukoya, Omolara; Onyejelem, Timothy Ekeledirichukwu; Ridwan, Muhammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 4 (2024): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i4.8000

Abstract

Effective crisis communication plays a crucial role in preserving an organization’s reputation during significant national or even internal crises in the organisation. This study investigates the impact of crisis communication strategies on the public perception of an organization, focusing on Caleb University. The research delves into how effective crisis communication practices influence how the public views an organization during challenging times. By analysing the specific strategies employed by Caleb University in managing crises and their subsequent effects on public perception, this study aims to provide valuable insights into the importance of communication strategies in shaping public opinion and maintaining organizational reputation. In this study, the positivist approach of research design was adopted, which informed the choice of survey method. Questionnaire was used as an instrument of data collection. The population of the study consist of students in the Department of Mass Communication, Caleb University from which a sample of 200 respondents were drawn based on the principle of stratified sampling. The findings of this study revealed that there is a positive influence of crisis communication on the public perception of crisis events and illustrates that adopting effective crisis communication strategies during crises delivers improved outcomes. The study concludes that Effective crisis communication at Caleb University would rely on preemptive planning, clear and transparent messaging, a designated crisis response team, and continuous engagement with all stakeholders.
Perception and Use of Social Media as News Sources by Undergraduate Students of Caleb and Leadcity Universities Akande, Emme; Falobi, Funmi; Akin-Odukoya, Omolara Oluwabusayo; Ajasa, Omobolarinwa; Ridwan, Muhammad
Budapest International Research and Critics in Linguistics and Education (BirLE) Journal Vol 7, No 4 (2024): Budapest International Research and Critics in Linguistics and Education, Novemb
Publisher : BIRCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birle.v7i4.7984

Abstract

Social media enable users to engage with others and present themselves selectively to a wide or specific audience. These platforms enable real-time interaction and content creation, which are valued by users. Social media has significantly impacted how people socialise and connect on a global scale, bringing about significant changes in social dynamics. This study examines the perception and use of social media as news sources by undergraduate students of Caleb and Leadcity universities students. The research has the following objectives: to examine patterns of mass communication undergraduates’ use social media, to identify what factors motivate mass communication undergraduates to use social media and to determine the perceptions of mass communication undergraduates about social media. The research made use of Media Richness Theory. The purposive sampling method was used for this study. The population of the study consisted of all mass communication undergraduate students of Caleb University and Leadcity University and 400 questionnaires were distributed to the respondents. The study discovered that a large number of people make-use of social media regularly and spend nothing less than an hour every-day. The study also discovered that most students use social media for timely updated information, they use it to communicate regularly. Equally, the students also used it for alternative view points on an issue.
Factors Influencing Malnutrition among Children under Five in Dikwa: An Analysis of Diet, Health, and Socioeconomic Conditions Airaoje, Ojemeiri Karl; Falobi, Funmi; Uchendu, Chinelo Ebele; Akintayo, Atinuke Olubukade; Obada, Aruaye Afeye
Budapest International Research in Exact Sciences (BirEx) Journal Vol 7, No 2 (2025): Budapest International Research in Exact Sciences, April
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birex.v7i2.8081

Abstract

Malnutrition is a broad term commonly used to describe deficiencies, excesses, or imbalances in a person’s intake of energy and nutrients required for proper growth and function. This study investigates the socio-economic, dietary, and environmental determinants of childhood malnutrition in a rural Nigerian community. The findings reveal that malnutrition is most prevalent among children aged 1–2 years (33.1%), coinciding with the critical “first 1,000 days” of development. A higher prevalence among female children (61.5%) suggests potential demographic or sampling influences. The data also show that 69.0% of caregivers engage in farming, with only 7.2% employed in the formal sector, linking income instability and food insecurity to poor nutritional outcomes. Access to healthcare is limited for 60.6% of the population, further compounding the issue. Dietary analysis indicates a heavy reliance on carbohydrate-rich staples (41.5%) and low intake of protein, fruits, and vegetables, raising concerns about micronutrient deficiencies. Educational disparities also emerged, with 46.9% of caregivers lacking formal education, affecting their ability to implement optimal feeding practices. Statistically significant associations were found between meal frequency and child weight status (χ²(2, N = 335) = 264.98, p < .001), maternal education and supplement provision, and access to clean drinking water and malnutrition status. The study recommends that caregivers should focus on the first one thousand days to enable the prioritization nutrition interventions from pregnancy to age two through breastfeeding promotion, timely complementary feeding, and regular growth monitoring.
Exposing the Shadow of Technology and its Effects on Electoral Management in Nigeria: A Study of 2023 General Elections Adebogun, Olayinka Babatunde; Falobi, Funmi; Eboseremen, Ehikioya Nathaniel; Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 3 (2025): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i3.8113

Abstract

The 2023 general elections in Nigeria marked a watershed moment in the country’s democratic trajectory, particularly with the adoption of technology-driven electoral management systems such as the Bimodal Voter Accreditation System (BVAS) and the INEC Result Viewing Portal (IReV). While these innovations were introduced to enhance transparency, reduce electoral fraud, and strengthen public trust, their deployment exposed significant challenges that highlighted the shadow side of technology in electoral processes. This study interrogates the effects of technological tools on the credibility, efficiency, and legitimacy of the 2023 elections, drawing on media reports, official election data, and scholarly analyses. The study made use of secondary sources of Data collection. Secondary data were sourced from academic journals, INEC reports, election observer reports, news, articles, and policy papers. Databases such as ResearchGate, Google Scholar, and reputable news outlets were utilized. Findings reveal a paradox: although technology improved aspects of voter accreditation and broadened access to election results, systemic failures, infrastructural limitations, cyber vulnerabilities, and perceived manipulation undermined confidence in the process. The paper argues that the reliance on technology without adequate infrastructural support, legal clarity, and institutional integrity risks deepening public distrust rather than consolidating democratic gains. The study concludes that the 2023 Nigerian general election represents a pivotal case study in the intersection of technology and democracy in a developing nation. The introduction of advanced electoral technologies, such as the Bimodal Voter Accreditation System (BVAS) and the INEC Result Viewing Portal (IReV), was a bold step toward mdernzing Nigeria’s electoral process.
Co-Authors Adebogun, Olayinka Babatunde Adewale, Olugbenga Charles Adeyemi, Adefisola Airaoje, Ojemeiri Karl Ajasa, Omobolarinwa Akande, Emme Akin-Odukoya, Omolara Akin-Odukoya, Omolara Oluwabusayo Akintayo, Atinuke Olubukade Aondover, Perpetua Ogechi Eboseremen, Ehikioya Nathaniel Maiwada, Abdullahi Aliyu Muhammad Ridwan Obada, Aruaye Afeye Onyejelem, Timothy Ekeledirichukwu Uchendu, Chinelo Ebele