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Mahungo, Yolanda
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Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Destination Image Mediates the Influence of Experience Quality on Revisit Intention to Goa Boki Moruru Musa, Musdalifa; Mahungo, Yolanda; Laela, Laela
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3705

Abstract

The purpose of this study is to investigate the direct and indirect effects of experience quality on the intention to revisit, as well as the role of the destination's image as a mediating variable. The sample for this quantitative study consists of 112 domestic travelers who have made more than two trips to Goa Boki Moruru. A questionnaire that combined purposive and incidental sampling methods was used to gather data. Smart Partial Least Square (Smart PLS) version 4.0 is the data analysis technique that is employed. The study's findings show that: (1) experience quality has no bearing on the intention to return; (2) experience quality positively affects the destination's image; (3) the destination's image positively affects the intention to return; and (4) the image of the destination completely mediates the relationship between experience quality and the intention to return
The Influence of Store Atmosphere, Location, and Price Perception on Purchase Decisions (Study on Arabeauty Stores, Ternate City) Wakano, Raidah Adinda; Mahungo, Yolanda; Buamonabot, Irfandi
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3706

Abstract

This study aims to determine whether the store's mood, location, and perceived pricing have an impact on consumers' decisions to buy. Data collection uses basic information obtained from questionnaires. All people who participated in this study were consumers of Arabeauty stores in Ternate City. There are 119 responders in the study's sample. PLS-SEM is the testing tool. The findings largely indicate that the location variable has no bearing on the decision to buy, the business atmosphere variable influences the decision to buy, and the pricing perception variable influences the decision to buy
Co-Authors Buamonabot, Irfandi Laela Laela Musa, Musdalifa Wakano, Raidah Adinda