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All Journal Prosiding Seminar Nasional Manajemen dan Ekonomi Polygon: Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam
Hani Nur Endah
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Effectiveness of Social Marketing Campaign in Increasing Sales of Local Products in Lebosari Hani Nur Endah; Abdi Hannan; Achmad Luthfun Nada; Septy Aisah; Iffah Syafaatul Arabia; Rosa Ezizya Febriani; Mauidzah Khasanah; Takat Ardisuma Cahya; Putri Misjayanti; Lainatul Mudzkiyyah
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 3 No. 1 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v3i1.432

Abstract

The use of social media has revolutionized consumer behavior and the way companies operate their businesses. Digital and social marketing provides a great opportunity for organizations by offering lower costs and increased sales. This study aims to explore effective marketing methods in driving sales growth through the use of social media. This study was conducted on food products that have received halal certification and labels from MSMEs in Lebosari, Kendal. This study applies a qualitative approach through a case study method. Data were collected through interviews with MSME actors. The results of the study revealed that there was no increase in sales after the digital marketing seminar held two weeks ago. The strategy implemented remains focused on selling products directly at stalls, without significant changes towards online marketing. This study is limited to the minimal use of social media by MSME actors, who generally choose free platforms for marketing. This study highlights the relationship between marketing strategies, increased sales, and the importance of social media, halal products to be more competitive
Perbandingan Aktivasi Otot Trisep pada Kondisi Kontraksi dan Relaksasi Menggunakan Elektromiografi (EMG) Portabel Berbasis Android Hani Nur Endah; Heni Sumarti; Hamdan Hadi Kusuma
Polygon : Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam Vol. 2 No. 5 (2024): September : Polygon : Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/polygon.v2i5.234

Abstract

EMG is a method widely used to estimate muscle activity and can help understand how muscles interact with each other that affects human movement control. In this study to detect muscle interaction during contraction and relaxation of the triceps elbow muscle. Non-invasive techniques are used in this study to characterize muscle electrical activity. In this study, additional loads were added to the contraction movement to observe whether there was a relationship between changes in muscle activity and the load carried by the muscle in male and female subjects. Signal changes can be read by the microcontroller ADC and then sent to Blynk. This study shows that during the relaxation movement, the subject has an average Vpp value of 0.007 V. When performing the contraction movement, the average Vpp value increases to 0.024 V. When a 2 kg load is added, the average Vpp value increases to 0.027 V. The heavier the load carried, the Vpp value of muscle activity also increases.
Co-Authors Abdi Hannan Achmad Luthfun Nada Hamdan Hadi Kusuma Iffah Syafaatul Arabia Lainatul Mudzkiyyah Mauidzah Khasanah Putri Misjayanti Rosa Ezizya Febriani Septy Aisah Sumarti, Heni Takat Ardisuma Cahya