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All Journal Jurnal Arbitrer Radiant : Journal of Applied, Social, and Education Studies
Nurisma, Maulidiya Aulia
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Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Environmentally Glowing: Eco-Linguistic Reading on Natural Skin Care Advertisement Nurisma, Maulidiya Aulia; Tuqo, Fina Ainut; Azizah, Luthfiah Asih
RADIANT: Journal of Applied, Social, and Education Studies Vol. 5 No. 3 (2024): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Harapan Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v5i3.283

Abstract

The growing competition in the skincare industry has prompted brands to adopt eco-friendly labeling to attract environmentally conscious consumers and promote global sustainability efforts. This study focused on how natural skincare advertisements use green advertising strategies to promote their product. This study aims to address this gap by analyzing how three skincare brands, Sukin, From This Island, and Oasea, employ eco-linguistic elements in their Instagram advertisements. The research highlights the role of social media, particularly Instagram, as a key platform for disseminating eco-friendly messages to a global audience. Using a descriptive qualitative method, the data were collected from visual and textual components, including slogans, captions, and logos. To analyze the eco-linguistics element in Sukin, From This Island, and Oasea, this research used Green Advertising Theory by Banerjee et al and Marsh and White’s theory. The findings revealed that the brands effectively have used green advertising strategies to attract consumers. The result of this research contributes to understanding how language and visuals shape consumer perceptions of environmental issues, offering insights for marketers to design campaigns that resonate with eco-conscious audiences.
Toward a Theory of Transnuancing: A Product-Oriented Analysis of Indonesian and Javanese Senandung of Short Qur’anic Verses Purnomo, SF Luthfie Arguby; Purnama, SF Lukfianka Sanjaya; Umam, Robith Khoiril; Rizal, Muhammad; Sartika, Yustin; Nurisma, Maulidiya Aulia
Jurnal Arbitrer Vol. 12 No. 4 (2025)
Publisher : Masyarakat Linguistik Indonesia Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/ar.12.4.525-538.2025

Abstract

In Indonesia, to strengthen the memorization and comprehension of holy Qur’anic verses among youth, short verses are often adapted into senandung (chanting). This phenomenon is of academic urgency to study as it involves issues of preserving the accuracy and sacredness of the transadapted verses while simultaneously lyricizing them into songs. We argue that this specific transadaptation deserves a new term as a point of departure. We called it transnuancing, a portmanteau of translation and nuancing. To support the claim, we formulated the research questions: 1) what is transnuancing? 2) what are the characteristics of transnuancing? To address the questions, we employed the theories of transadaptation by Purnomo et al. (2022), musical nuance by Roholt (2014), sonic theology by Beck (2021), Maclean, Bryant, and Bradley (1987), and paraphrasing by Gorleé (2005) with analysis techniques by Spradley (2016) in a qualitative design context. Theoretical triangulation was implemented to ensure the data’s validity. The findings indicate that to preserve the accuracy and sacredness of the transadapted verses in Javanese and Indonesian, the translators pay close attention to the nuances of the translation. We classified the nuancing into semantic, aesthetic, and contextual nuancing. Through semantic nuancing, the translation is taken from official translations of the Qur’an. Through aesthetic nuancing, background music or a genre considered solemn was selected to accompany the translation. Through contextual nuancing, the context surrounding the translation was considered. Future studies could investigate the parameterization of the nuancing to determine their numerical weights by involving audience receptions. Through this parameterization process, assessment rubrics that include nuancing as one of the elements could be designed.
Co-Authors Azizah, Luthfiah Asih MUHAMMAD RIZAL Purnama, SF Lukfianka Sanjaya Robith Khoiril Umam Sartika, Yustin SF Luthfie Arguby Purnomo Tuqo, Fina Ainut