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All Journal JPM (Jurnal Pemberdayaan Masyarakat)
Nur Hayati, Lilis
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Kreatifitas Digital Menggunakan Canva Bagi Anggota Karang Taruna Parangloe Indra, Dolly; Nur Hayati, Lilis; Haerdiansyah Syahnur, Muhammad; Kadri Rahmat Suat, Wahyu; Rifky Saputra Scania, Muhammad
Jurnal Pemberdayaan Masyarakat Vol 9 No 2 (2024): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v9i2.10601

Abstract

The community engagement partner for this project is the youth members of Karang Taruna Parangloe, who face challenges due to a lack of digital literacy, particularly in utilizing technology for self-development. This initiative will equip these youth members with graphic design skills using the Canva platform. To achieve this goal, we implemented various approaches, beginning with an initial observation to understand the partner's needs, followed by a session on the importance of digital literacy. After the awareness session, we conducted intensive training in graphic design using Canva. This training was followed by an evaluation session to assess the participants' knowledge improvement. The evaluation was carried out through pretests and posttests with 30 youth members. The training results showed that the trained members of Karang Taruna Parangloe can now independently create graphic designs using Canva. The measurements indicated a significant improvement in their knowledge, with the average pretest score of 66.303 increasing to 82.709 in the posttest, reflecting the effectiveness of this community engagement program.
Peningkatan Penjualan Produk Merica dan Cengkeh Melalui Strategi Media Pemasaran Secara Online Djamereng, Asdar; Nur Hayati, Lilis; Salsabila Ruflin, Andi Syifa; Fakhruddin, Luthfiya Salsabila
Jurnal Pemberdayaan Masyarakat Vol 10 No 1 (2025): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i1.9285

Abstract

Online sales have become one of the main factors supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study explores a Community Service (PkM) program in Benteng Gantarang Village aimed at increasing sales of MACEH (Pepper & Clove) products through online marketing media strategies. The program implementation steps, including an initial survey and analysis focused on understanding market needs and consumer preferences became the basis in the development of MACEH products. Production socialization involved specialized training to improve the technical skills of MSME players in the creation and packaging of efficient and attractive products and the exposure of the MACEH website. System implementation included the construction and setup of a website designed to facilitate online transactions and expand the market reach of MACEH products through digital marketing. Program outcomes include increased production, changes in product packaging, increased income, and expanded online marketing through the website. his study reflects the positive impact of the PkM program on MACEH MSMEs and the potential for increased sales of MACEH products through online marketing media strategies that effectively expand the market and attract new consumers.
Co-Authors Djamereng, Asdar Dolly Indra Fakhruddin, Luthfiya Salsabila Haerdiansyah Syahnur, Muhammad Kadri Rahmat Suat, Wahyu Rifky Saputra Scania, Muhammad Salsabila Ruflin, Andi Syifa