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All Journal JPM (Jurnal Pemberdayaan Masyarakat)
Saputra Scania, Muhammad Rifky
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pemberdayaan Pengrajin Kana Tojeng Melalui Pemasaran E-Commerce Produk Anyaman Serat Lontara Songko Guru Desa Bontokassi Nur Hayati, Lilis; Indra, Dolly; Djamereng, Asdar; Rahmat Suat, Wahyu Kadri; Saputra Scania, Muhammad Rifky; Rahma, Dewi Ernita
Jurnal Pemberdayaan Masyarakat Vol 10 No 2 (2025): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i2.12742

Abstract

This community engagement program aims to empower the "Kana Tojeng" craftswomen group in Bontokassi Village, Galesong Selatan District, Takalar Regency, through training in e-commerce-based marketing of woven products made from lontara fiber. The primary issues faced by the partners include limited understanding of digital marketing, lack of an established online business identity, and underutilization of e-commerce platforms. The method applied was an educational-participatory approach, consisting of observation, awareness sessions, hands-on training, and evaluation. The results show a significant improvement in participants' knowledge and skills, with pre-test scores at 50.30% and post-test scores reaching 86.19%. The program also resulted in the activation of e-commerce accounts and enhanced digital marketing capabilities among local artisans. Supporting factors included high participant enthusiasm and contextual learning materials, while limitations in digital infrastructure emerged as the main challenge. This initiative demonstrates that integrating information technology into local business management is an effective strategy for enhancing the competitiveness of culturally rooted products.
Co-Authors Djamereng, Asdar Dolly Indra Nur Hayati, Lilis Rahma, Dewi Ernita Rahmat Suat, Wahyu Kadri