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All Journal JAMAIKA: Jurnal Abdi Masyarakat APPA : Jurnal Pengabdian Kepada Masyarakat
Okky Prasetia
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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PEMANFAATAN DIGITAL MARKETING UNTUK MENINGKATKAN BRAND AWARENESS TAMAN BACA MASYARAKAT (TBM) KOLONG CIPUTAT Gigih Amrillah Ibnurhus; Syaeful Machfud; Okky Prasetia
APPA : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 4 (2024): APPA : Jurnal Pengabdian kepada Masyarakat
Publisher : Shofanah Media Berkah

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Penelitian ini bertujuan untuk menganalisis dan mengimplementasikan strategi digital marketing dalam meningkatkan brand awareness Taman Baca Masyarakat (TBM) kolong Ciputat. Menggunakan pendekatan kualitatif dengan metode studi pustaka, penelitian ini mengkaji berbagai sumber literatur dan data sekunder terkait implementasi digital marketing pada TBM. Hasil penelitian menunjukkan bahwa hanya 45% TBM yang telah beradaptasi dengan transformasi digital, dengan 23% memiliki presence aktif di platform digital. Implementasi strategi digital marketing yang terstruktur terbukti dapat meningkatkan visibilitas TBM hingga 156% dalam aspek pertumbuhan pengunjung. Pengembangan konten digital yang relevan, optimalisasi platform media sosial, dan penggunaan tools digital marketing yang terjangkau menjadi kunci keberhasilan peningkatan brand awareness TBM kolong Ciputat. Penelitian ini merekomendasikan pentingnya pengembangan kapasitas pengelola TBM dalam kompetensi digital dan implementasi sistem monitoring evaluasi yang terukur untuk keberlanjutan program.
SOSIALISASI KEAMANAN DIGITAL UNTUK PERLINDUNGAN DATA PRIBADI SISWA SMA SUMPAH PEMUDA JAKARTA Fitri Nurlaela; Yeskarwani Gulo; Okky Prasetia
JAMAIKA: JURNAL ABDI MASYARAKAT Vol 7 No 1 (2026): FEBRUARI
Publisher : Universitas Pamulang

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The rapid development of information technology has driven the increasing use of digital devices among adolescents, particularly high school students. However, this high level of technology use is not matched by adequate digital security literacy, leaving students vulnerable to misuse of personal data, online fraud, and various other cyber threats. This Community Service activity, conducted at Sumpah Pemuda High School, aimed to increase students' understanding, awareness, and practical skills in maintaining digital security and protecting personal data through interactive outreach, case study discussions, and practical account security simulations. The methods used included material counseling, solving real-life cases related to cyber threats, and hands-on practice such as creating strong passwords, setting social media privacy settings, and activating two-factor authentication. Evaluation was conducted through pre- and post-tests, practical observations, and participant satisfaction questionnaires. The results of the activity showed a significant increase in students' knowledge of basic digital security concepts, changes in attitudes toward wiser and more responsible social media use, and their ability to independently implement account security measures. This activity contributes to fostering a culture of digital literacy within the school environment and fostering a younger generation that is more aware, critical, and resilient in the face of cyber risks. Furthermore, outputs such as modules, video documentation, published articles, and student commitment declarations are part of ongoing efforts to strengthen the digital security ecosystem in schools. Thus, this program has a tangible impact on improving students' digital skills and can be replicated at other partner schools.   Keywords: Digital security, digital literacy, personal data protection, high school students, outreach.
Co-Authors Fitri Nurlaela Gigih Amrillah Ibnurhus Syaeful Machfud Yeskarwani Gulo