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All Journal COMPUTECH : Jurnal Ilmiah Teknologi Informasi dan Komunikasi
Kaasto, Darojat
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Computer Science & IT

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Analisis Kepuasan Aplikasi ULA (Untung Lancar Aman) Metode UTAUT Pada UMKM Jombang: Analysis of ULA Application Satisfaction (Profit Smoothly Safe) UTAUT Method in Jombang MSMEs Kaasto, Darojat; Murtadho, Mohamad Ali; Wafa, Moh. Shohibul
Computech : Jurnal Ilmiah Teknologi Informasi dan Komunikasi Vol. 4 No. 2 (2024): July 2024
Publisher : AMIK

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Abstract

Information systems have become an urgent need for society, including Micro, Small and Medium Enterprises (MSMEs) who are online or e-commerce traders. One e-commerce that makes things easy for MSMEs is the presence of the ULA (Lucky Current and Safe) application which is managed by PT Jembatan Akar Teknologi. The ULA application is a multi-category B2B e-commerce marketplace that combines technology, capabilities and modern retail equipment for MSMEs. In this research, researchers used the UTAUT method to determine the response and perspective of user success and satisfaction with a system when applied to users of the ULA application which is aimed at MSMEs in Jombang City. The type of approach in this research is quantitative by distributing questionnaires online and offline to 80 respondents which are processed with SPSS16 software. Based on data processing, the results showed that the level of user satisfaction with the ULA application in Jombang had been achieved only on the Facilitating Conditions variable, but had not yet been achieved on the Performance Expectancy, Performance Expectancy and Social Influence variables. The level of user satisfaction in the Facilitating Conditions factor meets the indicators of the convenience of a condition that makes things easier for users and is in accordance with the needs of ULA application users in Jombang. Hypothesis testing shows that each UTAUT variable can influence user satisfaction with the ULA application. Kata Kunci : Information Systems, MSMEs, User Satisfaction, ULA Application, UTAUT, PT Jembatan Akar Teknologi.
Analisis Kepuasan Aplikasi ULA (Untung Lancar Aman) Metode UTAUT Pada UMKM Jombang: Analysis of ULA Application Satisfaction (Profit Smoothly Safe) UTAUT Method in Jombang MSMEs Kaasto, Darojat; Murtadho, Mohamad Ali; Wafa, Moh. Shohibul
Computech : Jurnal Ilmiah Teknologi Informasi dan Komunikasi Vol. 3 No. 2 (2023): July 2023
Publisher : AMIK

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Information systems have become an urgent need for groups of people, including Micro, Small and Medium Enterprises (MSMEs) who are online or e-commerce traders. The availability of the ULA (Lucky Current and Safe) application managed by PT Jembatan Akar Teknologi is an example of e-commerce that makes life easier for MSMEs. The ULA App is a multi-category B2B e-commerce marketplace that offers MSME businesses access to cutting-edge retail equipment, technology and experiences. To gather opinions and answers from users of the ULA application targeting MSMEs in Jombang City regarding the efficacy and satisfaction of using a system, researchers in this study used the UTAUT approach. By sharing the Google From link either directly or via the WA group,amounting to 80 respondents calculated using SPSS16 software. User satisfaction with the ULA Jombang application is only obtained from the Facilitation Condition variable, not from the Performance Expectation, Business Expectation or Social Influence factors based on the results of data processing. The level of user satisfaction with the Facilitating Conditions factor meets the convenience indicators, namely requirements that facilitate user satisfaction and are in line with the needs of ULA Jombang application users. Based on hypothesis testing, each UTAUT variable influences how satisfied users are with the ULA application.
Co-Authors Mohamad Ali Murtadho Wafa, Moh. Shohibul