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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Akademik Pengabdian Masyarakat
Wulan Rizki Ramdani
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Edukasi Etika Bisnis : Pengelolaan Usaha pada UMKM di Desa Rato Kecamatan Bolo Muhammad Firdaus; Kartin Apriani; Wulan Rizki Ramdani; Desi Fitrianingsih
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v4i1.1698

Abstract

Fostered partners are partners formed by KKN group III students in Rato Village, Bolo Subdistrict while business actors are those in the village of Rato with the type of business, namely typical regional snacks. This activity aims to provide knowledge to fostered partners and also business people in Rato Village about business ethics that partners need to have in doing business. The method offered to partners / SMEs is in the form of education / socialization using LEAFLETS which are carried out door to door. The material provided in the leaflet includes a discussion of (1) the role of ethics in doing business for MSME actors, (2) the benefits of doing business for MSME actors, (3) the application of ethical principles in doing business in financial, marketing, production and HR activities. The results of this activity show that flower pangaha MSMEs are very enthusiastic in listening and discussing during the activity. In addition, it can provide knowledge about ethics in running a business.
Inovasi Produk dan Strategi Pemasaran Kue Pukis Mini sebagai Peluang Usaha Kuliner Kreatif Berbasis UMKM Resti Ningrum; Wulan Rizki Ramdani; Ita Purnama
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5551

Abstract

This study aims to analyze product innovation and marketing strategies of mini pukis cake as a development model of creative culinary businesses based on Micro, Small, and Medium Enterprises (MSMEs). The research employs a descriptive qualitative approach using observation, interviews, and documentation techniques involving an MSME practitioner in Bima City, West Nusa Tenggara. The results indicate that product innovation is implemented through mini-sized portions, diverse topping variations, and appealing packaging that significantly enhance consumer interest. Marketing strategies rely on social media platforms such as Instagram and WhatsApp, as well as word-of-mouth promotion. While innovation and marketing efforts have shown positive outcomes, the business faces challenges in financial management, particularly in cash recording and cost of goods sold (COGS) calculation. Business mentoring through financial literacy training and branding strategy support has proven effective in improving operational efficiency. The study concludes that integrating creative product innovation with digital marketing is an effective strategy to grow local culinary businesses within the MSME sector. Keywords: product innovation, marketing strategy, MSMEs, mini pukis, creative culinary business
Co-Authors Desi Fitrianingsih Ita Purnama Kartin Apriani Muhammad Firdaus Resti Ningrum