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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Akademik Pengabdian Masyarakat
Desi Fitrianingsih
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Edukasi Etika Bisnis : Pengelolaan Usaha pada UMKM di Desa Rato Kecamatan Bolo Muhammad Firdaus; Kartin Apriani; Wulan Rizki Ramdani; Desi Fitrianingsih
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v4i1.1698

Abstract

Fostered partners are partners formed by KKN group III students in Rato Village, Bolo Subdistrict while business actors are those in the village of Rato with the type of business, namely typical regional snacks. This activity aims to provide knowledge to fostered partners and also business people in Rato Village about business ethics that partners need to have in doing business. The method offered to partners / SMEs is in the form of education / socialization using LEAFLETS which are carried out door to door. The material provided in the leaflet includes a discussion of (1) the role of ethics in doing business for MSME actors, (2) the benefits of doing business for MSME actors, (3) the application of ethical principles in doing business in financial, marketing, production and HR activities. The results of this activity show that flower pangaha MSMEs are very enthusiastic in listening and discussing during the activity. In addition, it can provide knowledge about ethics in running a business.
PENDAMPINGAN DIGITAL MARKETING PADA UMKM SALOME NINGSIH SEBAGAI PENUNJANG KEGIATAN PROMOSI DAN PEMASARAN Ita Purnama; Nur Fauziah Nabila; Desi Fitrianingsih
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5548

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the growth of the Indonesian economy. At present, the development of technology and digitalization in various fields, MSMEs are a type of business that has a very large influence on economic development and also needs to experience progress in the field of technology, especially in marketing products. The purpose of this service is to develop MSMEs in terms of digital marketing and also expand the MSME marketing network. MSME Salome Ningsih is one example of an MSME that requires digital marketing assistance. The method used in community service activities is divided into three stages, namely the survey stage, digital marketing socialization, digital marketing assistance, and the maintenance and evaluation stage. The form of community service with the aim of developing and participating in digital marketing assistance for MSME Salome Ningsih so that it can have a marketing network that is not limited to the local market only.
Co-Authors Ita Purnama Kartin Apriani Muhammad Firdaus Nur Fauziah Nabila Wulan Rizki Ramdani