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p-Index From 2020 - 2025
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All Journal Journal of Business Management and Economic Development
Wibowo, Rahmawati Idha
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Role of Digital Transformation in Enhancing Sustainability and Feasibility of MSMEs: A Case Study of Dhea Rasa Satryawati, Satryawati; Wibowo, Rahmawati Idha; Kristian, Eva; Aristawidya, Eldina; Amanda, Dhea
Journal of Business Management and Economic Development Том 3 № 01 (2025): January 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i01.1266

Abstract

Digital transformation has become an essential component for enhancing business competitiveness in a rapidly evolving economic environment. For MSMEs (Micro, Small, and Medium Enterprises), financial resilience and business feasibility are pivotal for ensuring sustainable growth. However, many MSMEs still struggle to adopt digital tools effectively, resulting in inefficient resource management and limited financial insights. This study addresses the gap by examining the impact of digital transformation, particularly through the use of platforms like Lamikro and Fintech applications, on improving financial planning and operational efficiency. Using comprehensive ROI, NPV, and BEP analyses, the research highlights significant enhancements in profitability, decision-making accuracy, and risk mitigation among MSMEs that integrate digital technologies. The findings emphasize that digital transformation fosters better financial resilience and positions MSMEs for long-term competitiveness and sustainability in a dynamic market.
Comprehensive Analysis of Business Catering Samarinda’s Business Feasibility to Assess Its Potential and Sustainability Mauliahasmi, Siti; Arbaiyah, Arbaiyah; Alimi, Darren Kaleb; Surahman, Surahman; Wibowo, Rahmawati Idha
Journal of Business Management and Economic Development Том 3 № 03 (2025): September 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i03.2002

Abstract

This study aims to analyze the feasibility of a catering business in Samarinda by reviewing four main aspects, namely marketing, operations, legality, and finance. The background of this study is based on the increasing trend of culinary businesses in Indonesia that utilize digital marketing strategies as the main means of expanding their market reach. The research method uses a mixed method approach, namely qualitative and quantitative. The qualitative approach was used to analyze business strategies, operational activities, and the implementation of business legality, while the quantitative approach was applied to assess financial feasibility through the indicators of NPV, IRR, PP, and BEP. The results show that the business is feasible with a positive NPV of IDR 264,833, an IRR of 14.60%, a payback period of 2.3 years, and a BEP at 58% of production capacity. In addition to being financially feasible, this business has also fulfilled legal aspects through the establishment of the business entity and the ownership of an NIB and NPWP. This study emphasizes the importance of integrating digital marketing strategies with business feasibility analysis to create a competitive, innovative, and sustainable culinary business in the competitive digital era.
Co-Authors Alimi, Darren Kaleb Amanda, Dhea Arbaiyah, Arbaiyah Aristawidya, Eldina Kristian, Eva Mauliahasmi, Siti Satryawati, Satryawati Surahman Surahman