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Role of Digital Transformation in Enhancing Sustainability and Feasibility of MSMEs: A Case Study of Dhea Rasa Satryawati, Satryawati; Wibowo, Rahmawati Idha; Kristian, Eva; Aristawidya, Eldina; Amanda, Dhea
Journal of Business Management and Economic Development Том 3 № 01 (2025): January 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i01.1266

Abstract

Digital transformation has become an essential component for enhancing business competitiveness in a rapidly evolving economic environment. For MSMEs (Micro, Small, and Medium Enterprises), financial resilience and business feasibility are pivotal for ensuring sustainable growth. However, many MSMEs still struggle to adopt digital tools effectively, resulting in inefficient resource management and limited financial insights. This study addresses the gap by examining the impact of digital transformation, particularly through the use of platforms like Lamikro and Fintech applications, on improving financial planning and operational efficiency. Using comprehensive ROI, NPV, and BEP analyses, the research highlights significant enhancements in profitability, decision-making accuracy, and risk mitigation among MSMEs that integrate digital technologies. The findings emphasize that digital transformation fosters better financial resilience and positions MSMEs for long-term competitiveness and sustainability in a dynamic market.
EFFECT WORD OF MOUTH, SERVICESCAPE, AND SERVICE QUALITY AND CONVENIENCE ON LOYALTY THROUGH TRUST AND PERCEIVED VALUE Safitri, Fikta Novia Ayu; Sudirman, Hudyah Astuti; Satryawati, Satryawati; Anggraeni S., Fauziah Lily
Jurnal Ekonomi dan Manajemen Vol 17 No 2 (2024): Jurnal Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v11i1.3997

Abstract

This study aims to analyze the influence of word of mouth, servicescape, service quality, and convenience towards Loyalty through Trust and Perceived Value for Happy Puppy Karaoke visitors in Samarinda. This study used a quantitative approach using path analysis which was processed with SPSS Statistic 23 software and Structural Equation Modeling (SEM) with IBM AMOS 23 software. The sample used in this study consisted of 162 samples taken from Happy Puppy Karaoke visitors in Samarinda City. In this study, instrument tests were carried out which consisted of validity and reliability tests, assumption tests using estimation tests, and structural model fit tests. Based on the structural model, it can be proven that Word of Mouth has no significant effect on Trust. Servicescape and Service Quality and Convenience have a significant effect on Trust. Word of Mouth, Servicescape, and Service Quality and Convenience significantly affect Perceived Value. Word of Mouth, Servicescape, and Service Quality and Convenience have no significant effect on Loyalty. Trust has no significant effect on Loyalty. Perceived Value has a significant effect on Loyalty for Happy Puppy Karaoke visitors in Samarinda.
Time efficiency analysis of single floor shophouse construction project using the CPM (Critical Part Method) Surahman, Surahman; Radityatama, Yosafat Henry; Padillah, Ahmad; Satryawati, Satryawati
Enrichment : Journal of Management Vol. 15 No. 2 (2025): Juni: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i2.2266

Abstract

This study examines the efficiency of the implementation time of a single floor shophouse construction project in Samarinda City, through the application of the Critical Path Method (CPM). Secondary data in the form of a project implementation schedule was analyzed by preparing a work network diagram, calculating Earliest Event Time (EET) and Latest Event Time (LET), and identifying the critical path. The results of the analysis show that the duration of project implementation with normal time reaches 121 days, while with an accelerated scenario (quick time) can be cut to 87 days. The critical path consists of the sequence of activities A (preparation) → B (foundation) → C (structure) → D (wall) → E (roof) → G (harmonica door) → H (bathroom) → I (septic tank) → J (canopy) → K (electrical installation) → L (painting) → M (finishing), so that these activities become the main focus of control to avoid delays. Strategic recommendations include optimizing resource allocation, rescheduling non-critical activities, and implementing fast-track and overlapping work to shorten the implementation duration without compromising construction quality
Application of project management using the critical path method (CPM) in residential construction projects Satryawati, Satryawati; Zunaidah, Umi; Qumairo, Eny Lathifa; Nurhalizah, Selviana; Tambing, Wyenda
Enrichment : Journal of Management Vol. 15 No. 2 (2025): Juni: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i2.2267

Abstract

This study aims to analyze the application of the CPM in residential construction project in Samarinda City, in order to optimize the efficiency of implementation time. The approach used was descriptive quantitative, with data collection through field studies, documentation, and interviews. The CPM was applied by identifying all project activities, compiling a work network diagram, backward pass, and determining the earliest and latest possible start and finish times. The results showed that the project critical path had a total duration of 77 days. Delays in any of the activities on this path will have a direct impact on the overall project delay. Conversely, activities outside the critical path have time slack. These findings show that the CPM method is effective in assisting systematic and data-driven project planning and control, and makes a real contribution to improving time efficiency in the residential construction sector
Optimizing Retail Store Operations Through Digitalization: Integration Of Qris Payment Methods, Implementation Of Portable Receipt Printers, And Preparation Of Goods Inventory Systems Hamdani, Hamdani; Satryawati, Satryawati; Zuhriah, Zuhriah; Syawal , Lanang Fitrah; Mulia, Karina Tiara; Warsandi, Restu Pratama; Murzaki, Muhammad
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1197

Abstract

This study aims to improve operational efficiency at store Arif, a retail micro-enterprise, through operational digitization. Several solutions were implemented, including integrating the QRIS payment method to accelerate transactions and reduce manual errors, adopting portable receipt printers to expedite services and lower operational costs, and organizing inventory systems based on product categories to enhance stock management accuracy and efficiency. The methodology involved surveys, training, implementation, and monitoring. The results indicate that QRIS integration speeds up transactions and increases customer satisfaction, portable receipt printers reduce customer waiting times and paper waste, and inventory management based on product categories simplifies stock identification and procurement needs. In conclusion, the implemented digitization measures improved operational efficiency, customer satisfaction, and systematic stock management. Recommendations include continuous monitoring and development of the systems to adapt to market dynamics.
Taxpayers’ Trust on Rural and Urban Lands and Building Tax Online Payment Using QRIS Wulansari, Kristin; Kalangit, Della Olivia Caterina; Satryawati, Satryawati; Kawuryan, Renita
Interdisciplinary Social Studies Vol. 2 No. 2 (2022): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i2.321

Abstract

Background: Quick Response Code Indonesian Standard or commonly abbreviated as QRIS is the unification of various QR types from various Payment System Service Providers (PJSP) using a QR Code, QRIS can accept all payments from anywhere, both Bank and Non-Bank (Fintech), The Regional Revenue Service of Samarinda City applies QRIS as one of the means of payment of The Rural and Urban Land and Building Tax. Aim: This study was conducted to measure the confidence of taxpayers in accepting QRIS for The Rural and Urban Land and Building Tax Payment. The model used in this study is the Technology Acceptance Model (TAM) with the addition of the trust variable. Method: The data used are primary data obtained through distributing questionnaires to 180 respondents using QRIS as a means of paying The Rural and Urban Land and Building Tax in Samarinda City, where the implementation of the results of the research on the main respondents aged 25-45 years. There are five variables used in this study, namely perceived usefulness, perceived ease of use, intention to use, application use, and trust. Findings: The results obtained are Perceived Usefulness and Perceived Ease of Use have a significant influence on Attitude Toward Using. The Attitude Toward Using variable has a significant effect on Behavioral Intention To Use, and the Trust variable has a significant influence on Perceived Usefulness, Perceived Ease of Use, and Behavior Intention to Use. This means that Trust affects the use of QRIS every day and in the future.
Exploration of Customer Satisfaction Factors in the use of Maxim Online Transportation: An Empirical Study in the City of Samarinda Satryawati, Satryawati; Hamdani, Hamdani; Rangga Aditya; Almasari Aksenta; Syachrul, Syachrul; Umi Zunaidah; ST Nurhasanah
Asian Journal of Environmental Research Vol. 2 No. 3 (2025): Available online
Publisher : CV. Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/ajer.v2i3.590

Abstract

The rapid digitalization of app-based transportation services has transformed urban mobility behaviour, making it increasingly important to understand the factors shaping customer satisfaction within a competitive market environment. This study examines the influence of price, ease of use, customer trust, and customer experience on user satisfaction with the Maxim online transportation service in Samarinda, emphasizing perceived value, risk perception, and the socio-emotional dynamics embedded in service interactions. A quantitative approach was employed through a survey of 100 respondents selected using purposive sampling, and the data were analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination to evaluate the predictive strength of the model. The results reveal that price, customer trust, and customer experience significantly affect satisfaction. In contrast, ease of use does not show a significant effect, although it remains a baseline expectation in digital service ecosystems. The strongest determinants of satisfaction are the perceived fit between price and benefits, users' Trust in safety and reliability, and positive social interactions with drivers. The simultaneous test shows that the four variables collectively explain 52.2% of the variance in customer satisfaction, highlighting its multidimensional nature in digital service evaluation. Overall, the study concludes that satisfaction with Maxim is driven more by perceived value and social-emotional experiences than by technological convenience, offering strategic implications for service enhancement, customer relationship strengthening, and long-term loyalty development.
No-Code Digital Learning Innovation for Islamic Education: Development and Usability Evaluation of a GlideApps-Based Instructional Media Hamdani, Hamdani; Rahman, Abdul; Haidah, Haidah; Syarifuddin, Andi; Prapdopo, Prapdopo; Satryawati, Satryawati; Heldina Pristanti
Asian Journal of Environmental Research Vol. 2 No. 3 (2025): Available online
Publisher : CV. Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/ajer.v2i3.611

Abstract

The transformation of digital learning in vocational education requires media innovations that adapt to the characteristics of digital-native students. This research aims to develop and evaluate GlideApps-based Islamic Religious Education learning media as an effective, adaptive, and accessible no-code solution. Using the ADDIE model, this research involves the stages of needs analysis, multimodal content design, application development, implementation on a limited and broad scale, and usability evaluation. Data was obtained through observations, interviews, and questionnaires from a total of 96 students. The study's results show that students need flexible, visual, and interactive media to better understand Islamic Education materials. The design process yielded an app with intuitive navigation, structured modules, interactive quizzes, and multimedia support. Expert validation shows a very high level of feasibility in both the material (89%) and media design (87%) aspects. User implementation shows that the app is easy to use and supports both self-paced and structured learning. The usability evaluation recorded an average score of 4.41 (88.13%), indicating excellent effectiveness, efficiency, and user satisfaction. The indicators of ease of understanding the material and ease of use obtained the highest score (4.53). These results confirm that GlideApps meets the principles of multimodal learning and technology acceptance theory. This study concludes that GlideApps media is efficacious in improving accessibility, engagement, and student learning experience, while offering a no-code media development model that can be replicated in the context of religious and humanities learning in vocational education environments.