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All Journal Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Botani: Publikasi Ilmu Tanaman dan Agribisnis
Bahari Bahari
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management

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Kajian Literatur Faktor-Faktor yang Mempengaruhi Kepercayaan Konsumen terhadap Produk UMKM Berlabel Halal Alnamira Alnamira; Nurul Karimah; Bahari Bahari; Fadhil Musyafa; Pani Akhiruddin Siregar
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 2 No. 4 (2024): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v2i4.793

Abstract

This study aims to identify factors that influence consumer trust in halal-labeled micro, small, and medium enterprises (MSMEs) products. In Indonesia, the halal label plays an important role in purchasing decisions, especially among Muslim consumers who are looking for products that comply with Islamic law. This label not only guarantees the conformity of the product with Islamic law but also increases consumer trust in the safety and quality of the product. This study uses a literature study approach, analyzing various relevant references related to Islamic business management and consumer trust. The main factors identified include product quality, brand image, risk perception, and social influence. Consistent product quality, transparency in the production process, and a strong brand image contribute to increasing consumer trust and loyalty. In addition, social influence through recommendations from family and friends, as well as reviews on social media, play a significant role in shaping consumer perceptions. This study concludes that these factors are not only important for Muslim consumers but can also attract the interest of non-Muslim consumers who prioritize safety and ethics. This study provides insight for MSMEs in designing marketing strategies and product development, and is expected to support policies that encourage the growth of the halal MSME sector in the domestic and international markets.
Strategi Pengembangan Usaha Ternak Sapi Potong Untuk Meningkatkan Pendapatan Petani Di Desa Bangkali Kecamatan Watopute Kabupaten Muna Wa Ode Sitti Nur Sahida Mada; Bahari Bahari; Rosmawaty Rosmawaty
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 1 (2025): January: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i1.134

Abstract

This research aims to determine strategies for developing beef cattle farming to increase farmers' income in Bangkali village, Watopute District, Muna Regency. Determining the research area was carried out purposively with the consideration that Bangkali Village, Watopute District, Muna Regency has great potential for the development of beef cattle. There were four informants in this research, including the Animal Husbandry Service, Breeders, Extension Institute and Financial Institutions. Data analysis uses Analitycal Hierarchy Process (AHP) analysis. The results of the research show that the priority strategy for developing the beef cattle business to increase farmers' income in Bangkali Village, Watopute District, Muna Regency is capital/finance weight 316, Increasing Marketing weight 275, Increasing human resources weight 206, and increasing production weight 203 with an inconsistency of 0.02
Analisis Perilaku Pembelian Konsumen Ayam Kampung (Gallus Domesticus) di Kota Kendari (Studi Kasus pada Konsumen di Pasar Basah “Mall Mandonga”) Irma Irma; Bahari Bahari; Weka Gusmiarty Abdullah
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 1 (2025): January: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i1.142

Abstract

This research aims to analyze: (1) types of purchasing behavior of free-range chicken consumers in Kendari City, (2) factors that influence the purchasing decisions of free-range chicken consumers. The factors studied in this research are cultural, social, personal, psychological factors, chicken price, age and income. Determining the location of this research was carried out purposively. This research was conducted at the Wet Market (Mandonga Mall) Kendari City with the data used being primary and secondary data. This research used 35 respondents each who bought free-range chickens and those who did not buy free-range chickens taken using accidental sampling. The data analysis used in this research is engagement inventory design analysis and logistic regression analysis. The results of this research indicate that the type of consumer purchasing behavior is classified as a complex purchasing behavior type. This type of behavior has a high level of involvement in decision making to purchase free-range chicken and consumers are aware of the real differences between attributes. Factors that have a positive influence on consumer purchasing decisions are cultural, psychological and age variables. Variables that have a negative influence on purchasing decisions are social factors and income. Factors that have no influence are price and personal variables.
Co-Authors Alnamira Alnamira Fadhil Musyafa Irma Irma NURUL KARIMAH Pani Akhiruddin Siregar Rosmawaty Rosmawaty Wa Ode Sitti Nur Sahida Mada Weka GUSMIARTY ABDULLAH